# Wisdom-Based Tea Brands Tuuli Tea Uses Traditional Herbs to Address Modern Ailments By Elena Rahman | Published 2022-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tuuli-tea References: [tuulitea](https://www.tuulitea.com/)  Tuuli Tea was founded by Tuuli Shipster with Sophie Ricard to help tea-drinkers overcome some of today's real-life issues as we become more accustomed to the "new normal." The tea brand uses the [traditional and ancient wisdom of herbs](https://www.trendhunter.com/trends/stress-ease-teas) to support the ups and downs of modern life. All ingredients used in the Tuuli Teas are ethically sourced. The Tea Range is packaged in boxes illustrated by Tommy Spencer, who creates an unlikely yet attractive design. Thus far, the wellness brand offers ten blends of tea, including various combinations of herbs from [turmeric and chili](https://www.trendhunter.com/trends/golden-turmeric-honey-herbal-tea) to passionflower and rosebuds. The range includes The Heartbreak Beaty Blues, I Hate the World, Morning After, Slump, Get Shit Done, Pass Out, Heartbreak, and more. Image Credit: Tuuli Tea ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 66% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Wisdom-based Tea Brands:** Traditional herbs and ancient wisdom used to support modern life through tea blends. - **Ethical Sourcing:** The use of ethically sourced ingredients for tea blends and packaging. - **Creative Packaging:** Designers creating unique packaging for tea products using unlikely yet attractive design. ### Industries Being Reshaped - **Tea Industry:** Integrating ancient wisdom and traditional herbs with modern tea blends to target wellness consumers and address real-life issues. - **Sustainable Packaging Industry:** Creating attractive, unique, and eco-friendly packaging solutions for tea industry products, sourced ethically. - **Design Industry:** Designers creating unique and attractive design for tea packaging and wellness brand marketing. ## Related on Trend Hunter - [Herbal Plant Adaptogen Teas](https://www.trendhunter.com/trends/typhoo-herbalistas.md) - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [Yoga-Branded Tulsi Tea Blends](https://www.trendhunter.com/trends/tulsi-tea-blend.md) - [Mood-Enhancing Teas](https://www.trendhunter.com/trends/steep-mellow.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md) - [Self-Love Herbal Tea Blends](https://www.trendhunter.com/trends/love-tea.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Adaptogenic Cold-Brewed Teas](https://www.trendhunter.com/trends/the-equitea-co.md) - [Sustainably Sourced Herbal Teas](https://www.trendhunter.com/trends/traditional-medicinals.md)