# Low-Alcohol Canned Wines Tuttavia Entices Young Adults Looking for Lighter Alcohol Options By Laura McQuarrie | Published 2025-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tuttavia References: [boutinot](https://boutinot.com/blog/say-hello-to-tuttavia/) & [boutinot](https://boutinot.com/ranges/tuttavia/)  Tuttavia is a new [low-alcohol canned wine](https://www.trendhunter.com/trends/bright-state) brand developed using low-alcohol winemaking techniques, where fermentation is stopped to produce naturally sweet low-alcohol wines. This new range includes a trio of Moscatos, a Rosato and a [vibrant orange spritz](https://www.trendhunter.com/trends/sparkling-orange-wine), each of which has a unique personality communicated through packaging. "Research shows that wine is attracting fewer young adults, and that this group is actively moderating its alcohol intake, looking for [lighter alternatives](https://www.trendhunter.com/trends/laylow)," said Deborah Brooks, Marketing Director at Boutinot, "By combining high-quality authentic winemaking with fresh, contemporary branding and packaging, Tuttavia will bring new consumers into the wine category by taking them on a brand experience connecting wine, cocktails and RTDs." Tuttavia won two gold awards at the 2025 People’s Choice Drink Awards. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 65% | Activity: 67% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alcohol Beverage Market:** The trend towards low-alcohol beverages highlights a shift in consumer preferences, creating opportunities for innovative products like Tuttavia that offer less alcohol without compromising on taste. - **Engaging Packaging Design:** The use of vibrant and distinct packaging for products like Tuttavia demonstrates an innovative approach to capturing the attention of younger consumers, who are often drawn to visually appealing designs. - **Hybrid Drink Experiences:** Offering a crossover between traditional wine, cocktails, and RTDs, Tuttavia taps into the growing trend of hybrid drink experiences that attract consumers seeking new and unique beverage options. ### Who This Affects Most - **Wine Industry:** The introduction of low-alcohol options like Tuttavia in the wine industry disrupts traditional perceptions of wine and opens the market to younger, health-conscious consumers. - **Ready-to-drink (RTD) Market:** Integrating elements of RTDs into low-alcohol wines represents a converging opportunity for the RTD market to expand into new consumer demographics. - **Alcohol-alternative Products:** The rise of low-alcohol wines contributes to the broader alcohol-alternative industry, which caters to consumers seeking lighter, more health-oriented drink options. ## Related on Trend Hunter - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md) - [Low-ABV Wine Capsules](https://www.trendhunter.com/trends/future-chateau.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Sparkling Wine Alternatives](https://www.trendhunter.com/trends/bianco-zero-alcohol.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md) - [RTD Spanish-Style Spritzers](https://www.trendhunter.com/trends/vermtino.md) - [Low-ABV Wine Ranges](https://www.trendhunter.com/trends/nice-session-wines.md) - [Botanical Alcohol-Free Wines](https://www.trendhunter.com/trends/three-mills-wines.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)