# Ethereal Mermaid Editorials The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea By Leslie Chen | Published 2012-05-24 | Updated 2012-05-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tush-summer-2012 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2012/05/aquarium-iris-egbers-by-phillip-riches-for-tush-summer-2012-editorial.html) & [whatmagazine.de](http://whatmagazine.de/page/tush-magazine) This Tush Summer 2012 editorial makes taking a shower in the locker room a spooky and mystical experience. Filled with smoke and subdued colors, the photoshoot will make you feel like you've just stepped into an alternate universe. Photographed by Phillip Riches and starring [stunning blonde model](https://www.trendhunter.com/trends/alessandro-micheles) Iris Egbers, the series is set in the steamy shower portion of a locker room. The model wears [sheer materials like lace and fishnet](https://www.trendhunter.com/trends/biomimicry-fashion) to go with the [aquarium theme](https://www.trendhunter.com/trends/escape-into-the-blue) of the shoot. Her hair is messy and damp, making it perfectly believable that she just magically appeared from out of the sea. Check out the Tush Summer 2012 photoshoot to see what a character from 'The Little Mermaid' may have looked like in real life. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Mystical Editorials:** Explore the use of smoke and subdued colors in fashion photoshoots to create a spooky and otherworldly atmosphere. - **Aquarium-inspired Fashion:** Embrace sheer materials like lace and fishnet to recreate the ethereal look of a mermaid in fashion photography. - **Seaside Fantasy:** Capture the enchantment of the sea by incorporating damp and messy hair styles in fashion editorials. ### Where This Applies - **Fashion Photography:** Incorporate mystical elements and underwater themes in fashion photoshoots to create unique and captivating editorials. - **Fashion Design:** Draw inspiration from the sea to create clothing designs that evoke a sense of mystery and fantasy. - **Beauty and Hair Styling:** Experiment with damp and messy hair styles to achieve a mermaid-like look that is both ethereal and captivating. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)