# Captive Siren Editorials The Tush Magazine Summer 2012 Photoshoot Stars a Steamy Iris Egbers By Meghan Young | Published 2012-05-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tush-magazine-summer-2012 References: [fashiongonerogue](http://fashiongonerogue.com/iris-egbers-phillip-riches-tush-summer-2012/) & [whatmagazine.de](http://whatmagazine.de/) Captivity becomes model Iris Egbers as she embraces her situation in the Tush Magazine Summer 2012 editorial. Although held against her will in a steamy bathhouse, she manages to pose seductively in front of London-based Australian photographer Philip Riches’ camera instead of succumbing to emotions of fear and desperation. It doesn't hurt that the steamy environment is exactly what a [mermaid-turned-human](https://www.trendhunter.com/trends/shells-jewel-collection) would appreciate. Stylist Monika Kropfitsch put together the [oceanic-themed wardrobe](https://www.trendhunter.com/trends/salty-mermaid) together for the Tush Magazine Summer 2012 editorial. The Dutch beauty was clad in designs from such labels as Prada, Versace, Jil Sander and more. Stunningly regal despite the [skin-revealing outfits](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), she looks more like a goddess from the sea. The looks were finished with a plastered coif by hairstylist Hester Wernert and dewy skin by makeup artist Irena Ruben. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Captive Siren Fashion:** Opportunity for designing oceanic-themed clothing that combines sensuality and regality. - **Striking Bathhouse Editorials:** Potential to create captivating editorial shoots in unique and unexpected locations. - **Steamy Mermaid Inspiration:** Innovative makeup and hairstyling ideas that embrace the ethereal beauty of mermaids. ### Who This Affects Most - **Fashion Design:** Designers can explore creating clothing that evokes the allure of the sea while maintaining an element of elegance and sensuality. - **Editorial Photography:** Photographers can seek out unconventional locations, such as bathhouses, to create visually striking and captivating editorial shoots. - **Beauty and Cosmetics:** Makeup artists and hairstylists can take inspiration from mermaids to create unique and ethereal looks that embrace fantasy and storytelling. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)