# Quirky Narcoleptic Editorials The Tush Magazine 'Sekunden Schlaf' Photoshoot Stars Dempsey Stewart By Meghan Young | Published 2012-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tush-magazine-sekunden-schlaf References: [fashiongonerogue](http://fashiongonerogue.com/dempsey-stewart-sudden-sleep-tush-summer-2012-armin-morbach/) & [whatmagazine.de](http://whatmagazine.de/) Inspired by the [sudden onset of narcolepsy](https://www.trendhunter.com/trends/sleepless-beauty), the Tush Magazine 'Sekunden Schlaf' editorial stars a very sleepy Dempsey Stewart. The Australian model might not be able to keep her eyes open throughout this photoshoot, but it certainly won't put the readers to sleep. Captured in a variety of situations that would warrant wakefulness, not sleepiness, such as driving a car, waiting at a bus stop and cooking a meal, Stewart keeps them on edge as they wonder what catastrophe might befall in her state. The Tush Magazine Sekunden Schlaf editorial was lensed by photographer Armin Morbach for its summer issue. Styled by Katrin Gerhardy, the wardrobe is as quirky as the photoshoot. The brunette beauty is clad in the likes of [Burberry Prorsum](https://www.trendhunter.com/trends/back-to-the-city), [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles) and Louis Vuitton, with makeup by Loni Baur and hair by Nicolas Eldin. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Narcoleptic Fashion:** The fashion industry can explore incorporating narcolepsy-inspired designs or photography, allowing them to create unique and thought-provoking collections. - **Drowsy Marketing:** Marketing professionals can tap into the quirkiness of the Tush Magazine 'Sekunden Schlaf' editorial, creating campaigns that incorporate aspects of narcolepsy to bring attention to brands in a playful way. - **Sleepy Photography:** The use of sleep, insomnia and other elements related to slumber in fashion photography and advertising could create unexpected and captivating visuals to attract a wider range of audiences. ### Who This Affects Most - **Fashion:** The fashion industry can adopt the quirky and unique use of narcoleptic photography and designs to stand out and bring an innovative approach to fashion collections. - **Marketing:** The marketing industry can explore the novelty of narcolepsy, and discover creative ways to leverage it to bring more attention to products and services with a playful and eye-opening approach. - **Photography:** The photography industry can use narcolepsy, insomnia, and other sleep-related elements to create thought-provoking and captivating pictures in fashion and advertising, providing the industry with a differentiating and engaging approach in their photo shoots. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Nap-Oriented Structural Chairs](https://www.trendhunter.com/trends/power-nap-chair.md) - [Comfort-Focused Eclectic Offices](https://www.trendhunter.com/trends/sleeper-office.md)