# Highlighter Hair Shoots The Tush Magazine Farbezuwachs Editorial is Dynamic By Jana Pijak | Published 2011-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tush-magazine-farbezuwachs References: [thefashionisto](http://thefashionisto.com/alexander-pohnert-hannes-kettritz-sigurd-larsen-by-armin-morbach-for-tush/) & [mensfashionworld.tumblr](http://mensfashionworld.tumblr.com/post/13137828240/alexander-pohnert-hannes-kettritz-sigurd-larsen) Farbzuwachs, a men's editorial for the latest issue of Tush magazine, is a bold and beautiful shoot featuring highlighter-bright locks. The vibrant pictorial, lensed by photographer Armin Morbach explores unconventional men's styling and grooming techniques. The risk-taking shoot for the German mag stars Alaxander Phnert, Hannes Kettritz and Sigurd Larsen sporting [bright rainbow-hued coifs](https://www.trendhunter.com/trends/main-character-hair) by Isabel Eiler, with a wardrobe styled by Kaey Kiel. The trio are both dapper and edgy wearing a tailored tuxedo and bow-tie combos paired with their [avant-garde hair](https://www.trendhunter.com/trends/hally-hair-1). The guys rock turquoise, bright yellow and violet-hued hair, beards and eyebrow combos, while complementing a set of [male must-have beauty products](https://www.trendhunter.com/trends/mens-haircare-bundles). The models are successful at pulling off classically dashing looks despite their bold and distinctive hair, holding stoic stances that are the epitome of strength and charm. Image Credit: Armin Morbach ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Highlighter Hair:** Disruptive innovation opportunity: Create a line of bold, vibrant hair dyes and styling products targeting individuals who want to make a statement with their hair. - **Unconventional Men's Styling:** Disruptive innovation opportunity: Develop new grooming techniques and products specifically designed for men who want to experiment with unique and non-traditional styles. - **Avant-garde Hair:** Disruptive innovation opportunity: Create a platform or service that connects individuals seeking avant-garde hair stylists with talented and creative professionals in their area. ### Who This Affects Most - **Beauty and Haircare:** Disruptive innovation opportunity: Revolutionize the beauty and haircare industry by introducing innovative products and services that cater to individuals seeking bold, unconventional hair styles. - **Fashion and Menswear:** Disruptive innovation opportunity: Collaborate with fashion designers and brands to create clothing lines that complement and enhance unconventional men's hairstyles, merging fashion and grooming in new and exciting ways. - **Photography and Magazines:** Disruptive innovation opportunity: Create a digital platform for photographers and magazines to showcase and promote unconventional and boundary-pushing editorials, providing a space for artistic expression and collaboration. ## Related on Trend Hunter - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Limited-Edition Hairspray Packaging](https://www.trendhunter.com/trends/limitededition-hairspray.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md)