# Bejeweled Face Editorials The Tush Magazine Fall 2012 Photoshoot Stars a Shining Iris Egbers By Meghan Young | Published 2012-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tush-magazine-fall-2012 References: [fashiongonerogue](http://fashiongonerogue.com/iris-egbers-gets-bejeweled-for-stefano-moro-van-wyks-tush-shoot/) & [whatmagazine.de](http://whatmagazine.de/) The Tush Magazine Fall 2012 editorial is quite dark except for the [bejeweled beauty looks](https://www.trendhunter.com/trends/the-art-of-adornment). Gracing the face of the model like a glittering mask, it adds a [whimsical touch](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) that is at once pretty and mysterious. The 'masks' contrast interestingly with the tailored suits showcased throughout the photoshoot. Ornately patterned, the overall aesthetic is very Victorian, if in a modern sort of way. Shot by photographer Stefano Moro Van Wyk, the Tush Magazine Fall 2012 editorial stars Iris Egbers. In addition to being embellished with [Swarovski Crystals](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski), she was clad in designs from the likes of Prada, Miu Miu and Aquilano Rimondi. Shot in studio, the outfits will inspire women to be more experimental for fall. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bejeweled Beauty Looks:** Disruptive innovation opportunity: Develop innovative ways to incorporate jewelry and embellishments into beauty products and cosmetics. - **Victorian-inspired Aesthetics:** Disruptive innovation opportunity: Create modern interpretations of Victorian-inspired fashion and design, combining historical elements with contemporary elements. - **Experimental Fall Fashion:** Disruptive innovation opportunity: Design and produce fashion collections that encourage women to be more adventurous and experimental with their style for the fall season. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce new beauty products and cosmetics that incorporate jewelry and embellishments into their formulas. - **Fashion and Design:** Disruptive innovation opportunity: Develop fashion collections that merge Victorian-inspired aesthetics with modern design elements, creating unique and avant-garde looks. - **Retail and Fashion:** Disruptive innovation opportunity: Create platforms or spaces where women can discover and experiment with new fashion styles and trends for the fall season. ## Related on Trend Hunter - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)