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# Calligraphy-Inspired Editorials
Tush Magazine Gets ‘Calligraphique'

By Ayman | Published 2009-02-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tush-magazine-calligraphique-mikael-schulz
References: [tushmagazine](http://www.tushmagazine.com/tush-15/calligraphique)

This new editorial in Tush magazine, entitled 'Calligraphique,' follows in the footsteps of Jean Paul Gaultier's recent [Haute Couture](https://www.trendhunter.com/trends/audi-car-couture) Spring 2009 Collection by taking inspiration from the art of calligraphy.

The editorial, which was photographed by Mikael Schulz, features models Ã…sa E. and Hanna V. with artistically-painted calligraphy on their faces by [makeup artist](https://www.trendhunter.com/trends/il-pranzo-campaign) Viktoria SÃ¶rensdotter, who also did their hair.

Check out more [calligraphy innovations](https://www.trendhunter.com/trends/casetify-martina-calvi-collection) below.

**Implications** - This calligraphy-inspired editorial takes a traditional practice and fuses it with a contemporary design. With consumers surrounded by new-age technology, this gives individuals a sense of release from the pressures of the modern world. Companies should consider how to incorporate traditional elements into modern designs in order to appeal to this increasing demand. The businesses that do so will have prestige over other competitors.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 14% | Activity: 22% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Calligraphy-inspired Designs:** Taking inspiration from calligraphy to create unique and artistic designs that fuse traditional and contemporary elements.
- **Traditional Art-inspired Fashion:** Incorporating different forms of traditional art into fashion design to create visually striking and culturally significant collections.
- **Artistic Makeup:** Using makeup as an artistic medium to create visually striking and avant-garde looks.

### Industries Being Reshaped

- **Fashion:** The fashion industry can use calligraphy-inspired designs to create unique collections that appeal to a growing demand for traditional and cultural elements in fashion.
- **Art and Design:** Incorporating traditional art into modern design products and media, such as calligraphy-inspired art and fashion editorials.
- **Beauty and Cosmetics:** Companies in the beauty and cosmetics industry can explore the use of makeup as an artistic medium, creating products that appeal to those interested in artistic expression and creativity.

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