# Fashionable Floor Lamp Editorials The Tush 'Es Werde Licht' Shoot is Stylishly Illuminating By Meghan Young | Published 2012-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tush-es-werde-licht References: [what.morbach-studios](http://what.morbach-studios.com/article/es-werde-licht) Since fashion and interior design are often considered closely linked, the quirky lamps captured in the Tush 'Es Werde Licht' (Let There Be Light) editorial are not that ludicrous. That is, as long as women don't start to mimic the poses, showcasing their impeccable style with a lampshade on their head. Shot by Armin Morbach, a photographer based in Hamburg, Germany, the Tush Es Werde Licht editorial stars model Lena. She was styled by Katrin Gerhardy, who selected light spring pieces with some shimmer and sculptural silhouettes, just like floor lamps often have themselves. An illuminating editorial to say the least, the fashion is ladylike, elegant and glamorous. The pastel shades are beautifully complemented by the retro '60s-like apartment setting used for the Tush Es Werde Licht editorial. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashionable Floor Lamps:** Opportunity for fashion and interior design brands to collaborate and create stylish and functional floor lamps. - **Quirky Lamp Accessories:** Chance for accessory designers to explore lamp-inspired accessories that blend fashion and interior design. - **Retro-inspired Fashion:** Potential for fashion brands to incorporate retro '60s styles into their collections, inspired by the Tush Es Werde Licht editorial. ### Industries Being Reshaped - **Fashion and Interior Design:** Collaboration between fashion and interior design industries to develop innovative and stylish lighting solutions. - **Accessory Design:** Opportunity for accessory design industry to create lamp-inspired accessories that merge fashion and home decor. - **Fashion Design:** Integration of retro '60s styles into fashion industry collections, influenced by the Tush Es Werde Licht editorial. ## Related on Trend Hunter - [Dual-Purpose Camera-Like Lamps](https://www.trendhunter.com/trends/nostalgian-floor-lamp-clock.md) - [Nature-Inspired Living Space Lights](https://www.trendhunter.com/trends/moonlight-floor-lamp.md) - [Ultra-Chic Sculptural Lighting Designs](https://www.trendhunter.com/trends/sculptural-lighting-design.md) - [Street Light-Inspired Floor Lamps](https://www.trendhunter.com/trends/standing-lamp-marble.md) - [Recycled Leather Illuminators](https://www.trendhunter.com/trends/corium-standing-floor-lamp.md) - [Sculptural Lunar Lighting Solutions](https://www.trendhunter.com/trends/moonsetter-floor-lamp.md) - [Unconventional Statement Pieces](https://www.trendhunter.com/trends/bottega-veneta-x-flos.md) - [Playful Table Lamp Designs](https://www.trendhunter.com/trends/toto-lamp.md) - [Tornado-Inspired Illuminator Designs](https://www.trendhunter.com/trends/storm-lamp.md)