# Non-Alcoholic Aperitif Drinks The Tuscan Tree Aperitivo is Targeted Towards Negroni Drinkers By Michael Hemsworth | Published 2021-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tuscan-tree References: [conveniencestore](https://www.conveniencestore.co.uk/products/non-alcoholic-tuscan-tree-now-available/653412.article) & [tuscan-tree](https://www.tuscan-tree.com) The Tuscan Tree non-alcoholic spirit has been developed by [The Bloomsbury Club UK](https://www.trendhunter.com/trends/non-alcoholic-aperitivo) as a new option for Negroni drinkers in search of a different way to enjoy the flavor experience. The product maintains a 0% ABV that has been distilled and infused with [blood orange juice](https://www.trendhunter.com/trends/le-spritz-blood-orange) as well as Italian sparkling wine along with a series of botanical distillates. These ingredients work together to create a spirit-inspired product that is perfect for being served with a light mixer. The Tuscan Tree non-alcoholic spirit was explained further by Founder of The Bloomsbury Club UK Carl Stephenson who said, "The launch of Tuscan Tree is the next instalment of our non-alcoholic strategy, following hot on the heels of the launch of Kvîst last year, sales of which far exceeded our expectations, particularly across the e-commerce sector. We are excited to be offering the trade an authentic, competitively priced [non-alcoholic Aperitivo](https://www.trendhunter.com/trends/wilderton-aperitivo), which we feel will have year-round appeal; as a spritz in the Spring and Summer, and in Negroni-style mocktails in the colder months. We are focused on building a brand which has long-term relevance within the Low and No category.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Spirits:** Developing non-alcoholic spirits is becoming a popular trend to cater to those who want to enjoy the flavor experience of popular drinks without the alcohol content. - **Botanical Distillates:** Using botanical distillates to create unique and bold flavors is a trend that can disrupt the alcoholic beverage industry and provide new, innovative options for consumers. - **Low and No Category:** Creating products within the low and no alcohol categories provides opportunities for companies to cater to a growing market of health-conscious consumers who still want to enjoy tasteful drinks. ### Who This Affects Most - **Alcoholic Beverage Industry:** Non-alcoholic beverages pose a threat to the alcoholic beverage industry and companies should consider investing in creating non-alcoholic options to meet changing consumer demands. - **Hospitality Industry:** Restaurants, bars, and hotels targeting health-conscious consumers can innovate their menus by offering non-alcoholic cocktails and building a unique selling point in a growing market. - **E-commerce Industry:** Sales of non-alcoholic spirits have shown strong growth in e-commerce, which can be a lucrative opportunity for businesses to meet consumer needs in a convenient online shopping environment. ## Related on Trend Hunter - [Non-Alcoholic Elderflower Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Alcohol-Free Negronis](https://www.trendhunter.com/trends/bottega-spa.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md)