# Tortoise Shell Branding Turtle Wax Packaging Contains the Ideal Finish for Your Car By Amelia Roblin | Published 2011-06-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/turtle-wax-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/06/turtle-wax-student-work.html) & [behance.net](http://www.behance.net/gallery/Turtle-Wax-Package-Design/1339849) Beginning with a product name with such rich visual imagery, designer Spencer Bigum had a little fun with the creation of [Turtle Wax](https://www.trendhunter.com/trends/vision-imobility) packaging. The line of car care solutions was given a fresh face, using the iconic motif of a reptile's back. Taking full advantage of the tortoise theme and the trademark color green, the creative shaped these three bottles into elongated geometric interpretations of [turtle shells](https://www.trendhunter.com/trends/tortugaware). Together, the liquid polish, cleaner and swirl paste embody nearly identical forms with colorful accented labels that designate the different mixtures. The goal of the [new identity](https://www.trendhunter.com/trends/bachans) was to spark new interest in this range of effective auto maintenance products. Turtle Wax packaging excels in the way that it impresses like a high-end brand, but remains a more affordable choice. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Using sustainable materials and designs to create packaging that appeals to eco-conscious customers. - **Animal-inspired Branding:** Drawing inspiration from animals in branding and packaging design to create a memorable and unique identity. - **Minimalistic Product Design:** Creating simple and clean packaging designs that stand out from competitors with more complex designs. ### Who This Affects Most - **Automotive:** Innovative packaging designs for car care solutions that appeal to car enthusiasts and eco-friendly consumers alike, while standing out in a competitive market. - **Consumer Goods:** Applying animal-inspired branding and minimalistic product design to other consumer goods such as cosmetics, home cleaning products, and pet care items. - **Packaging:** Developing creative packaging designs and using sustainable materials to optimize the visual appeal and ecological footprint of products across various industries. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Sculptural Ceramic Tableware](https://www.trendhunter.com/trends/office-of-tangible-spaces.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Turtle-Inspired Sleek Automobiles](https://www.trendhunter.com/trends/vision-imobility.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md)