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# Raising Necklines
Turtle Necks Reigned For Men and Women at NY Fashion Week Fall 2009 Shows

By Bianca | Published 2009-02-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/turtle-neck-fashion-fall-2009
References: [style](http://www.style.com/fashionshows/collections/F2009RTW/)

Don’t let anyone make fun of your turtle neck again—higher necklines were all the rage at the Fall 2009 shows at New York Fashion week earlier this month.

Male turtle necks have been associated with Euro ski-bunnies for far too long, and female turtle necks with Martha Stewart-types. It’s time to turn a new page of Vogue, my friends.

Seen in the gallery, in order, are chic turtle necks by DKNY, Badgley Mischka, [Michael Kors](https://www.trendhunter.com/trends/allstar-cast), Proenza Schouler, Lacoste, [Ralph Lauren](https://www.trendhunter.com/trends/ralph-lauren-preppy-bear-watch), Alexander Wang, [Vivienne Westwood](https://www.trendhunter.com/trends/vivienne-westwood-fw26) Red Label, Nathan Jenden and Twenty8Twelve.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 36% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Higher Necklines:** Disruptive innovation opportunity: Design and produce fashionable clothing with higher necklines to cater to the growing demand for modest and sophisticated styles.
- **Gender-inclusive Turtle Necks:** Disruptive innovation opportunity: Create gender-inclusive turtle necks that challenge traditional stereotypes, offering versatile options for both men and women.
- **Redefining Turtle Neck Fashion:** Disruptive innovation opportunity: Transform the perception of turtle necks by incorporating modern and innovative designs that appeal to a wider audience.

### Who This Affects Most

- **Fashion Design:** Disruptive innovation opportunity: Collaborate with fashion designers and brands to introduce higher necklines and gender-inclusive turtle necks in their collections.
- **Retail:** Disruptive innovation opportunity: Stock and sell a diverse range of turtle neck styles with higher necklines to meet the changing fashion trends and consumer preferences.
- **Fashion Media:** Disruptive innovation opportunity: Feature and promote the redefined turtle neck fashion trend through media platforms to inspire and influence the industry and consumers alike.

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