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# Plant-Based Bioplastic Eyewear
The 'TURTL' Eco-Friendly Sunglasses Break Down After Use

By Michael Hemsworth | Published 2020-06-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/turtl-ecofriendly-sunglasses
References: [thegadgetflow](https://thegadgetflow.com/portfolio/eco-friendly-sunglasses/) & [indiegogo](https://www.indiegogo.com/projects/turtl-world-s-most-eco-friendly-luxury-sunglasses?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow&utm_content=GadgetFlow#/)

Plastic is a prominent material in the eyewear market, which is something the 'TURTL' eco-friendly sunglasses combat against with a distinctly more sustainable profile. The sunglasses are all crafted using bioplastics that will break down after use in just 115 days to make them a far more sustainable alternative to conventional plastic that won't decompose for hundreds of years. The stylish eyewear is just as strong as [high-end alternatives on the market](https://www.trendhunter.com/trends/heavy-tropix-sport) and come in an array of striking colors for wearers to choose from.

The 'TURTL' eco-friendly sunglasses are capable of delivering flawless clarity for the wearer through the [polarized BioNylon lenses](https://www.trendhunter.com/trends/the-harwood-20) and will also provide 100% UV protection to ensure they're as safe as possible for all-day wear.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 42% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Bioplastic Eyewear:** Creating sunglasses using bioplastics that break down after use provides a disruptive innovation opportunity in the eyewear market.
- **Sustainable Alternatives:** Developing sustainable alternatives to conventional plastic in the eyewear industry presents a disruptive innovation opportunity.
- **Eco-friendly Materials:** Using eco-friendly materials like bioplastics in the production of eyewear offers a disruptive innovation opportunity for sustainability-focused brands.

### Who This Affects Most

- **Eyewear:** The eyewear industry can explore the use of bioplastics and other sustainable alternatives to create more eco-friendly and biodegradable products.
- **Plastics:** The plastics industry can invest in bioplastics as a disruptive innovation opportunity to meet the growing demand for sustainable materials.
- **Fashion Accessories:** The fashion accessories industry, specifically sunglasses, can adopt eco-friendly materials like bioplastics to cater to the rising consumer demand for sustainable products.

## Related on Trend Hunter

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- [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md)
- [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md)
- [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md)
- [Kid-Friendly Biobased Tableware](https://www.trendhunter.com/trends/biobased-tableware.md)