# Color-Washed Photography 'Turquoise' by Marina Perevezentseva is Blue-Marine Beauty By Allison Love | Published 2010-08-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/turquoise-by-marina-perevezentseva References: [behance.net](http://www.behance.net/gallery/turquoise/660982/) & [behance.net](http://www.behance.net/tsnoom) 'Turquoise' by Marina Perevezentseva is a beautiful set of images that all have a blue-marine wash to their appearance. The images are taken in France and feature [beaches and boats on the coast](https://www.trendhunter.com/trends/montecarlo-beach). The images are beautifully captured, managing to get the relaxed feel of the area into the image itself. The [turquoise color](https://www.trendhunter.com/trends/turquoise-timepiece) in all of the photos is truly breathtaking, making me feel like a vacation to France is necessary. **Implications** - Consumers like looking at color-washed imagery because it enhances the picture's ability to evoke escapism, which is a major source of stress relief. Corporations with print campaigns may consider using a [color-wash filter](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental) on their images in order to attract consumers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Color-washed Imagery:** More photographers and businesses will experiment with color-washed imagery to enhance their content's ability to evoke escapism. - **Escapism Marketing:** Businesses will adopt a marketing strategy that emphasizes escapism as a way to appeal to consumers' desire for stress relief. - **Print Campaign Innovation:** Businesses will innovate their print campaigns by incorporating color-washed imagery and escapism marketing to enhance consumer engagement. ### Sectors Adopting This - **Photography:** The photography industry will see an increase in demand for color-washed imagery. - **Tourism:** The tourism industry will adopt escapism marketing tactics to attract consumers. - **Advertising:** The advertising industry will experiment with color-washed imagery and escapism marketing to improve campaign outcomes. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md) - [Reloadable Film Cameras](https://www.trendhunter.com/trends/reloadable-film-camera.md) - [Colorful Texture Exhibitions](https://www.trendhunter.com/trends/colorscape-installation.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md) - [Turquoise Timepiece Collections](https://www.trendhunter.com/trends/turquoise-timepiece.md) - [Coastal-Inspired Home Interiors](https://www.trendhunter.com/trends/casa-puerto.md) - [Blue-Tinted Polaroid Film](https://www.trendhunter.com/trends/polaroid-1.md) - [Sky-Based Visual Palettes](https://www.trendhunter.com/trends/stratosplash.md)