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# Subscription-Based Food Matches
The Turntable Kitchen Pairings Box Delivers New Food and Music

By Michael Hines | Published 2011-08-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/turntable-kitchen-pairings-box
References: [springwise](http://www.springwise.com/food_beverage/monthly-food-music-pairing-package-subscription/) & [turntablekitchen](http://www.turntablekitchen.com/pairings-box/)

It is difficult to decide whether foodies or audiophiles are going to love the new Turntable Kitchen Pairings Box more. The box is described by the San Francisco-based blog as "a curated food and music discovery experience." In layman's terms, the box is a combination of awesome music and delicious recipes.

The Turntable Kitchen Pairings Box comes with 7-inch vinyl single featuring songs by one of Turntable Kitchen's favorite artists or bands, a digital mixtape with songs from up-and-coming artists that are Turntable Kitchen-approved, a set of three [seasonal, themed recipes](https://www.trendhunter.com/trends/sakura-sunset-glow-box), one to two dried ingredients for use in the aforementioned recipes, tasting notes and suggested pairings and an "occasional treat."

All of this good stuff can be delivered directly to your door for [$25 a month](https://www.trendhunter.com/trends/fresh-meal-plan). I am not the biggest music junkie or foodie in the world, but even I know a good deal when I see it.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 7% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Subscription-based Food Matches:** The rise of subscription services that combine food and music experiences, creating curated discovery experiences for consumers.
- **Curated Food and Music Discovery:** The demand for curated experiences that combine music and food, offering consumers a unique and enjoyable way to explore new tastes and sounds.
- **Convenience of Home Delivery:** The convenience and popularity of home delivery services for food and music products, providing consumers with a hassle-free experience.

### Where This Applies

- **Food Subscription Services:** Opportunity for food subscription services to expand their offerings by incorporating music elements, enhancing the overall dining experience for customers.
- **Music Discovery Platforms:** Disruptive innovation opportunity for music discovery platforms to partner with food subscription services, creating unique music and food experiences that cater to audiophiles and foodies.
- **E-commerce and Delivery Services:** The growth potential for e-commerce and delivery services to expand into the food and music market, capitalizing on the demand for convenient and curated experiences.

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