# Personal Wine-Making Gadgets (UPDATE) The Miracle Machine That Turns Water into Wine is a PR Hoax By Laura McQuarrie | Published 2014-03-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/turns-water-into-wine References: [prexamples](http://prexamples.com/2014/03/water-into-wine-gadget-revealed-as-brilliant-charity-pr-hoax/) & [winetowater.org](http://winetowater.org/) The Miracle Machine that turns water into wine seemed like a divine invention to many, but unfortunately this machine turned out to be a brilliant publicity stunt. As disappointing as it is to find out that this impressive machine is just a fancy block of wood, there is some good that came out of all the hype surrounding it. Although we haven't yet found a way to turn water into wine, it is possible to do the reverse and turn wine into water. The Wine to Water organization has developed a [filtration system](https://www.trendhunter.com/trends/ladislamp-disinfection) that takes [dirty, undrinkable water](https://www.trendhunter.com/trends/spout-water) and turns it into a potable liquid. This system is able to provide five years worth of drinking water, just for the cost of one bottle of [fine wine](https://www.trendhunter.com/trends/boutique-wine-water). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 33% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Reverse Filtration Systems:** Opportunity for developing reverse filtration systems that convert undrinkable water into potable liquid. - **Sustainable Drinking Water Solutions:** Disruptive innovation opportunity in creating sustainable drinking water solutions using advanced filtration technology. - **Wine-inspired Water Filtration:** Innovation potential in developing water filtration systems that take inspiration from the wine-making process. ### Sectors Adopting This - **Water Filtration:** Opportunity for the water filtration industry to expand into developing reverse filtration systems for converting undrinkable water into potable liquid. - **Sustainable Technology:** Disruptive innovation potential for the sustainable technology industry in creating advanced filtration solutions for providing clean drinking water. - **Environmental Solutions:** Innovation opportunity for the environmental solutions industry to develop water filtration systems inspired by wine-making techniques for purifying water. ## Related on Trend Hunter - [Anti-Hangover Wine Purifiers](https://www.trendhunter.com/trends/purewine-wand.md) - [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md) - [Atmospheric Water Machines](https://www.trendhunter.com/trends/the-kara-pure-2.md) - [Wine-Preserving Wands](https://www.trendhunter.com/trends/ullo-uno-wine-purifying-wands.md) - [Atmospheric Water Generators](https://www.trendhunter.com/trends/the-atmospheric-water.md) - [Countertop Air-to-Water Dispensers](https://www.trendhunter.com/trends/atmospheric-water-dispenser.md) - [Water-Producing Air Purifiers](https://www.trendhunter.com/trends/airtowater-converter.md) - [Metallic Wine-Aging Bar Tools](https://www.trendhunter.com/trends/peugeot-clef-du-vin-wine-tool.md) - [Atmospheric Water Generator Systems](https://www.trendhunter.com/trends/watercube100-wc100.md)