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# Reverse Walking Videos
Turning Back Time Never Looked Better Than in Messe Kopp’s Music Vide

By Ian Andrew Panganiban | Published 2013-03-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/turning-back-time
References: [mashable](http://mashable.com/2013/03/25/viral-video-recap-26/) & [youtube](http://www.youtube.com/watch?v=X6jprOZ29wY)

Cher sung a song once about turning back time, but she probably never had the intention of actually going through with it, since it’s impossible. The [YouTube](https://www.trendhunter.com/trends/wine-tv) video ‘Forward’ by Messe Kopp showcases the backwards motions of a man, which gives the viewers the subtle illusion of forward-moving motion.

The video starts up with a shirtless man on a bed in an alley, which sounds like a Friday night for a rowdy 20 year old male. Then later showcases him being splashed with water and hit in the face with a cake. Think of Coldplay’s 'The Scientist' video, but only with techno-pop as the background music and no one ends up in a car accident. The creators of the video also uploaded the [non-backwards](http://www.youtube.com/watch?v=P6YHm7KJXKs&feature=youtu.be) version of the video, which shows how difficult it can be to walk backwards without tripping.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 4% | Activity: 30% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Reverse Motion Videos:** Creating videos that showcase backwards motions, giving the illusion of forward-moving motion.
- **Illusionary Video Effects:** Using visual tricks and techniques to create mesmerizing effects in videos.
- **Alternative Music Videos:** Exploring unique and unconventional approaches to music video production.

### Sectors Adopting This

- **Entertainment:** Incorporating reverse motion videos as a captivating and innovative visual element in movies, TV shows, and online content.
- **Advertising and Marketing:** Utilizing illusionary video effects to create attention-grabbing and memorable advertisements and promotional videos.
- **Music and Performing Arts:** Experimenting with alternative music video concepts to enhance storytelling and engage audiences in new and creative ways.

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