# Morphing Billboards German Bus Stop Exposes the Duality of Domestic Violence By Michael Plishka | Published 2009-06-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/turning-an-eye-to-domestic-violence-morphing-billboards References: [dvice](http://dvice.com/archives/2009/06/bus-stop-ad-cha.php) & [copyranter.blogspot](http://copyranter.blogspot.com/2009/06/high-tech-anti-domestic-violence.html) Domestic violence is different from other types of violence in that it happens and no one sees it. In a way you could say nobody is looking. In Germany, a [bus stop sign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) has taken [domestic violence awareness](https://www.trendhunter.com/trends/this-is-not-a-home) to a new level by pointing out the ‘behind closed doors’ nature of domestic violence. By using a camera that detects when someone looks directly at the ad, it changes from an [abusive picture](https://www.trendhunter.com/trends/my-friend-max-hate) to one in which the couple looks like they get along fine. The message is powerful, indeed. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertisements:** Utilizing technology to create dynamic and engaging advertisements that respond to viewer interaction. - **Social Issue Awareness Campaigns:** Using creative marketing strategies to raise awareness and evoke empathy for important social issues. - **Emotionally Impactful Advertising:** Crafting advertisements that elicit strong emotional responses and resonate with viewers. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunities for advertising agencies to create innovative and attention-grabbing campaigns that generate buzz and provoke meaningful conversations. - **Technology and Software:** Development of advanced camera and image recognition technologies for interactive and responsive advertising applications. - **Nonprofit and Social Services:** Collaborating with organizations dedicated to raising awareness about social issues and driving positive change through powerful advertising strategies. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md)