# Inspiring Health Initiatives 'Turn Over a New Leaf' by Tetley Was Backed by Expert Life Coaches By Laura McQuarrie | Published 2014-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turn-over-a-new-leaf References: [news.cision](http://news.cision.com/the-s3-agency/r/tetley-tea-helps-fans--turn-over-a-new-leaf--for-the-new-year,c9353408) & [ustream](http://www.ustream.tv/tetleynewleaflifecoaching) Focusing on the effects a good cup of tea has to refresh the body, mind and spirit, Tetley Tea kicked off the 'Turn Over a New Leaf' campaign around the time of the New Year, which had life coach and author Gabrielle Bernstein host chats and life coaching videos to inspire change. Bernstein herself made a commitment to cut out coffee from her diet, so it makes perfect sense that she'd make the switch to tea, and hopefully inspire a few others to make some healthy lifestyle changes too. In a video that's almost an hour long, Bernstein talks about a ton of little things that you can do. In addition to sessions where people could ask questions to life coaches like Bernstein on Facebook, Tetley also instituted a daily 'Tetley Time,' which included inspiring posts on wellness and Amazon gift card giveaways. Photo credit: [Home Grown Families](http://www.homegrownfamilies.net/2013/01/11/tetley-wants-to-help-you-turn-over-new/) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Wellness-focused Campaigns:** Companies can create campaigns that inspire people to make healthy lifestyle choices and associate their brand with wellness. - **Influencer Partnerships:** Collaborating with influencers who align with your brand's values and target audiences can help increase reach and engagement. - **Social Media Engagement:** Using social media to connect with customers on a daily basis and providing them with useful tips and giveaways can increase brand loyalty. ### Who This Affects Most - **Beverage Industry:** Beverage companies can create wellness-focused campaigns to inspire customers to adopt healthier drink choices. - **Publishing Industry:** Publishers can partner with influencers to create health and wellness content to promote their brand. - **Social Media Industry:** Social media platforms can provide opportunities for companies to engage with customers and offer giveaways and exclusive deals. ## Related on Trend Hunter - [Kindness-Focused Tea Initiatives](https://www.trendhunter.com/trends/good-earth.md) - [Boastful Tea Marketing Campaigns](https://www.trendhunter.com/trends/clipper-teas-make-it-better.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md) - [Heritage Brand Updates](https://www.trendhunter.com/trends/comprehensive-brand-transformation.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [Revitalized Tea Brands](https://www.trendhunter.com/trends/good-earth-tea.md) - [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md)