# Seasonal Milk-Changing Cereals General Mills Has Brought Back Its 'Turn Milk Green' Cereals By Colin Smith | Published 2022-01-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/turn-milk-green References: [brandeating](https://www.brandeating.com/2022/01/turn-milk-green-lucky-charms-and-lucky-charms-traps-and-treats-boxes-return-for-st-patricks-day-2022.html) & [luckycharms](https://www.luckycharms.com/products/)  Following the success of the products on St. Patrick's Day in 2021, [General Mills](https://www.trendhunter.com/trends/limitededition-packaging) has opted to bring back its '[Turn Milk Green Lucky Charms](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms)' and 'Lucky Charms Traps and Treat' boxes for a limited time. The Turn Milk Green cereal features a St. Patrick's Day-themed set of marshmallows, such as clovers and pots of gold. What is unique about the clovers, though, is after a few seconds in a bowl of milk, the clovers will turn the milk green, providing festive fun for consumers. For the Traps and Treats box, this is a regular [St. Patrick's Day-themed box](https://www.trendhunter.com/trends/krispy-kreme-st-patricks-day) of Lucky Charms that does not turn milk green, however, it does provide a gamified experience. The cereal box features a set of instructions on how to transform the box into a trap for leprechauns, so children can roleplay catching the magical beings. Image Credit: General Mills, Lucky Charms ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Cereals:** Opportunity for other cereal brands to create seasonal limited-edition products to appeal to consumers and add a fun spin to breakfast. - **Gamified Packaging:** Disruptive innovation opportunity for brands to turn packaging into interactive games to make their product stand out on the shelves and provide an enjoyable experience for consumers. - **Edible Entertainment:** A trend towards combining food and entertainment to create a memorable experience for consumers, leading to opportunities for cross-industry collaborations to create unique edible products. ### Where This Applies - **Food and Beverage:** The food and beverage industry can implement the trend of seasonal cereals to create limited-edition cereals to keep up with consumer demand for new and exciting products. - **Packaging:** The packaging industry has the opportunity to innovate by incorporating gamification to engage consumers and create a memorable experience, leading to increased consumer loyalty and brand recognition. - **Entertainment:** The entertainment industry can collaborate with the food industry to create unique edible products that provide interactive and memorable experiences for consumers, leading to increased revenue streams for both industries. ## Related on Trend Hunter - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Cereal-Studded Holiday Cookies](https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms.md) - [Green-Hued Holiday Cereals](https://www.trendhunter.com/trends/grinch-cereal.md) - [Eerie Limited-Edition Cereals](https://www.trendhunter.com/trends/halloween-oreo-puffs-cereal.md) - [Springtime Cereal-Topped Cookies](https://www.trendhunter.com/trends/mallow-creme-cookie.md) - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md)