# Turmeric-Infused Libations Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes By Jana Pijak | Published 2017-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turmeric-liqueur References: [tamworthdistilling](http://tamworthdistilling.com/spirits/von-humboldts-natur-wasser-turmeric/) Von Humboldt’s Turmeric Liqueur is a superfood-infused spirit that lets consumers indulge without the guilt. Inspired by 19th century explorer, Alexander von Humboldt, this unique spirit by [Tamworth Distilling](https://www.trendhunter.com/trends/garden-cordials) is the second release in the brand's series of the same name. Fusing bitter and botanical flavor notes, this unique blend consists of coriander seeds, rose petals and lemon zest ingredients that create a spicy kick to the senses. The unexpected result is "able to stand up in a cocktail as a base, serve as an intriguing addition to a drink, or be sipped on its own as a digestif." Von Humboldt’s Turmeric Liqueur from Tamworth Distilling is enriched with the powerful ingredient's medicinal properties -- in addition to acting as an antioxidant, turmeric is also recognized as a compound that aids with infammation. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Superfood-infused Spirits:** A trend in the beverage industry where alcoholic beverages are infused with superfood ingredients, providing health benefits and unique flavor profiles. - **Botanical and Bitter Blends:** A trend in mixology where cocktails and spirits are crafted using a combination of botanical and bitter ingredients, creating complex and intriguing flavor notes. - **Medicinal Cocktails:** A trend where cocktails are created with ingredients known for their medicinal properties, offering consumers a health-conscious option while still enjoying a drink. ### Where This Applies - **Beverage:** The beverage industry can explore incorporating superfood ingredients into their alcoholic beverages, offering consumers health benefits and new taste experiences. - **Mixology:** The mixology industry can experiment with botanical and bitter blends, creating unique cocktails and spirits that appeal to consumers looking for complex flavor profiles. - **Wellness:** The wellness industry can explore the creation of medicinal cocktails, using ingredients known for their health benefits to attract health-conscious consumers. ## Related on Trend Hunter - [Tumeric-Based Hibiscus Lemonades](https://www.trendhunter.com/trends/golden-tiger.md) - [Anti-Inflammatory Turmeric Shots](https://www.trendhunter.com/trends/unrooted.md) - [Earthy Turmeric-Laced Ciders](https://www.trendhunter.com/trends/unique-ciders.md) - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Turmeric-Powered Lemonades](https://www.trendhunter.com/trends/sparkling-turmeric-lemonades.md) - [Anti-Inflammatory Hibiscus Drinks](https://www.trendhunter.com/trends/sparkling-turmeric-hibiscus-lemonade.md) - [Turmeric-Enhanced White Cocoa Kits](https://www.trendhunter.com/trends/white-cocoa-kit.md) - [Turmeric-Powered Nightshade Shots](https://www.trendhunter.com/trends/raw-turmeric-ashwagandha-shot.md) - [Turmeric-Infused Chai Teas](https://www.trendhunter.com/trends/tulsi-turmeric-chai.md)