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# Powdered Turmeric Supplements
Gaia Herbs' Turmeric Golden Milk is Enriched with Dates and Herbs

By Laura McQuarrie | Published 2016-12-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/turmeric-golden-milk
References: [wellandgood](http://www.wellandgood.com/good-food/expo-east-food-trends/slide/3/) & [gaiaherbs](http://www.gaiaherbs.com/products/detail/774/Golden-Milk)

With the rise of superfoods, many health-conscious consumers have become familiar with the incredible anti-inflammatory properties of turmeric, specifically through turmeric golden milk.

While there are plenty of ways to make a turmeric golden milk from scratch using traditional Ayurvedic recipes, Gaia Herbs is making it easy on people who are pressed for time with a [powdered supplement](https://www.trendhunter.com/trends/mushroom-powders). The mixture is made with turmeric, dates, cardamom seeds, ashwagandha, vanilla bean and black pepper fruit.

This comforting Golden Milk powder makes it easy to enjoy the [anti-inflammatory benefits of turmeric](https://www.trendhunter.com/trends/pain-punch) from the comfort of one's own home, one's desk at work, or elsewhere where a superfood beverage would be a comfort. To prepare the drink, it's as simple as adding one's choice of warm milk to the powder.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 53% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Powdered Turmeric Supplements:** Opportunity to cater to health-conscious consumers by offering convenient and easy-to-use powdered turmeric supplements.
- **Anti-inflammatory Superfoods:** Growing demand for superfoods with anti-inflammatory properties, such as turmeric, presents an opportunity for companies to develop innovative products.
- **Convenient Superfood Beverages:** Increasing popularity of convenient superfood beverages, like powdered turmeric golden milk, creates a market for on-the-go healthy drink options.

### Who This Affects Most

- **Health Supplements:** Health supplement companies can capitalize on the trend by developing and promoting powdered turmeric supplements and their anti-inflammatory benefits.
- **Functional Foods:** Functional food companies can innovate by incorporating turmeric into their products, offering convenient and health-focused options to consumers.
- **Food Technology:** Food technology companies can explore new methods of producing and delivering powdered turmeric superfood beverages to meet the rising demand.

## Related on Trend Hunter

- [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md)
- [Probiotic-Powered Turmeric Lattes](https://www.trendhunter.com/trends/turmeric-latte-with-probiotics.md)
- [Soluble Turmeric Supplements](https://www.trendhunter.com/trends/turmimax-bio.md)
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- [Health-Optimizing Spice Blends](https://www.trendhunter.com/trends/goldynglow.md)
- [Cinnamon-Flavored Turmeric Coffees](https://www.trendhunter.com/trends/nutrocore.md)
- [Turmeric-Powered Lemonades](https://www.trendhunter.com/trends/sparkling-turmeric-lemonades.md)
- [Turmeric-Powered Nightshade Shots](https://www.trendhunter.com/trends/raw-turmeric-ashwagandha-shot.md)
