# Turmeric-Flavored Liqueurs Gabriel Boudier's Turmeric Liqueur is a Winning Recipe By Laura McQuarrie | Published 2024-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turmeric-flavored-liqueur References: [diffordsguide](https://www.diffordsguide.com/competition/1134/gabriel-boudier-wizard-award/2022-23) & [emporiabrands](https://www.emporiabrands.com/latest-news-and-promotions/gabriel-boudier-wizard-awards-2024-and-2023-winning-recipe-turmeric-liqueur)  Leicester bartender Xander Driver created a turmeric-flavored liqueur that won [Gabriel Boudier's](https://www.trendhunter.com/trends/matcha-liqueur) 2023 Wizard Award Competition, and this prize-winning concoction has now been added to the Gabriel Boudier range. Some of the inventive cocktails that can be made with the turmeric-flavored liqueur include the Sunshine Highball with ginger ale and a slice of fresh ginger or turmeric to garnish, or East is East with [Gabriel Boudier Saffron Gin](https://www.trendhunter.com/trends/saffron-infused-vodka), passionfruit puree, natural yogurt and aquafaba. These cocktails are rich in flavor and turmeric's recognizable yellow hue. Turmeric Liqueur joins other innovatively flavored winning recipes like Kaffir Lime Leaf, Mustard Liqueur and Nori Seaweed Liqueur. To accompany the launch of this new liqueur, spirits distributor Emporia Brands officially opened registrations for the 2024 Gabriel Boudier Wizard Award Competition. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 38% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Innovative Cocktail Creations:** Exploring unique flavor combinations to create cutting-edge mixology experiences. - **Wizard Award Competition:** Recognizing and rewarding exceptional creativity and craftsmanship in the world of liqueurs. - **Diversification of Liqueur Flavors:** Expanding the range of unique and unconventional liqueur flavors to cater to diverse consumer preferences. ### Industries Being Reshaped - **Beverage Manufacturing:** Innovating product lines with novel ingredients and flavors to capture market attention and drive sales growth. - **Cocktail Culture:** Fueling the evolution of mixology trends by introducing unconventional liqueur options that inspire creativity in cocktail crafting. - **Alcohol Distribution:** Leveraging competitions and awards as promotional tools to showcase exclusive and distinctive liqueur offerings to a wider audience. ## Related on Trend Hunter - [Authentic Ginger Liqueurs](https://www.trendhunter.com/trends/kaveri-ginger-liqueur.md) - [Tumeric-Based Hibiscus Lemonades](https://www.trendhunter.com/trends/golden-tiger.md) - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Turmeric-Powered Lemonades](https://www.trendhunter.com/trends/sparkling-turmeric-lemonades.md) - [Earthy Turmeric-Laced Ciders](https://www.trendhunter.com/trends/unique-ciders.md) - [Woodruff-Flavored Liqueurs](https://www.trendhunter.com/trends/sweet-woodruff-liqueur.md) - [Umami Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueur.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md) - [Anti-Inflammatory Turmeric Shots](https://www.trendhunter.com/trends/unrooted.md)