# Immune-Boosting Turmeric Drinks Dirty Lemon's +turmeric Blend Bolsters the Immune System By Laura McQuarrie | Published 2018-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turmeric-drinks References: [wellandgood](https://www.wellandgood.com/good-food/dirty-lemon-turmeric-anti-inflammatory/) & [dirtylemon](https://dirtylemon.com/turmeric) Health-conscious consumers have been sipping turmeric drinks in many forms to enjoy the powerful anti-inflammatory properties of the root—and functional beverage brand Dirty Lemon offers a conveniently bottled beverage for immune support. Turmeric offers tons of health benefits for the body but it has a pungent, bitter flavor that often leads consumers to ingest the ingredient in the form of capsules or a [golden milk latte](https://www.trendhunter.com/trends/golden-turmeric-honey-herbal-tea) that's been enhanced with honey. Dirty Lemon's new [turmeric beverage](https://www.trendhunter.com/trends/turmeric-latte-with-probiotics) offers a palatable way to enjoy the benefits of turmeric—specifically curcumin, which the brand describes as "the active healing compound of turmeric"—as its immune-boosting blend features a base of purified water, organic lemon juice, [pineapple juice and ginger puree](https://www.trendhunter.com/trends/ginger-turmeric-paste) that's enhanced with ocean minerals and Himalayan pink sea salt for electrolytes. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Turmeric Beverages:** Turmeric beverages offer a convenient and palatable way for consumers to enjoy the health benefits of turmeric. - **Functional Beverages:** Functional beverage brands are leveraging the demand for health-conscious products by offering beverages that provide specific health benefits. - **Immune Support:** There is a rising interest in immune support products, and turmeric beverages can be positioned as a natural and effective option. ### Sectors Adopting This - **Beverage Manufacturing:** Beverage manufacturers can explore the production of turmeric-infused drinks to tap into the growing market of health-conscious consumers. - **Functional Foods:** The functional food industry can incorporate turmeric into their product lines to offer consumers convenient options for improving their health and well-being. - **Nutraceuticals:** Companies in the nutraceutical industry can develop turmeric-based supplements or drinks to provide consumers with a natural and effective immune-boosting solution. ## Related on Trend Hunter - [Anti-Inflammatory Turmeric Shots](https://www.trendhunter.com/trends/unrooted.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Immune-Boosting Canned Lemonades](https://www.trendhunter.com/trends/golden-tiger-turmeric-lemonades.md) - [Anti-Inflammatory Hibiscus Drinks](https://www.trendhunter.com/trends/sparkling-turmeric-hibiscus-lemonade.md) - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Tumeric-Based Hibiscus Lemonades](https://www.trendhunter.com/trends/golden-tiger.md) - [Functional Turmeric Lattes](https://www.trendhunter.com/trends/balance-turmeric.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Turmeric-Powered Nightshade Shots](https://www.trendhunter.com/trends/raw-turmeric-ashwagandha-shot.md)