# Authentic Prepackaged Tea Blends Tea India Turmeric Chai Tea is Available at Waitrose in the UK By Michael Hemsworth | Published 2020-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/turmeric-chai-tea References: [foodbev](https://www.foodbev.com/news/tea-india-launches-turmeric-chai-tea-blend-in-uk/) & [teaindia](https://teaindia.com) The Tea India Turmeric Chai tea is the latest addition to the brand's range of chai teas that will offer consumers in the UK with a way to create authentic beverages from the comfort of home. The tea is made with a base of black Assam tea along with 40% turmeric as well as ginger, galangal, fenugreek, India psyllium and cinnamon. This recipe is intended to be perfect for use creating [golden milk](https://www.trendhunter.com/trends/golden-turmeric-honey-herbal-tea) (Haldi ka Doodh) by simply simmering one of the teabags in milk for three to five minutes before adding honey to taste. Head of Marketing at Tea India Lisa Worthington spoke on the new Tea India Turmeric Chai tea saying, "Our new Turmeric Chai is another delicious and authentically India blend to complement the Tea India range. This can be drunk as an infusion or simmered in milk or a [plant-based alternative](https://www.trendhunter.com/trends/pureoaty-tearrific-oat) for a coffee shop [Turmeric latte](https://www.trendhunter.com/trends/turmeric-latte-with-probiotics) experience. Tea India Turmeric Chai is perfect for 11’s, an afternoon treat or a bedtime relaxant. At approx. 6p per teabag this is a very cheap everyday treat.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Authentic Tea Blends:** Producing authentic tea blends made with unique ingredients and flavors poses opportunities for creating new tea trends. - **Golden Milk Beverages:** The emerging trend of creating golden milk and turmeric based beverages presents potential for innovation in beverage industries. - **Budget-friendly Treats:** Providing budget-friendly options for specialty tea blends can appeal to consumers and disrupt the tea industry market. ### Where This Applies - **Tea Industry:** The tea industry can benefit from experimenting with unique ingredients and creating new blends to meet consumer demands for authenticity and diverse flavors. - **Beverage Industry:** Beverage industries can tap into the trend of creating golden milk and turmeric-based drinks to offer new and innovative products to consumers. - **Retail Industry:** The emergence of budget-friendly specialty tea blends can be a disruptive innovation for the retail industry, especially for businesses that aim to provide healthy and affordable beverage options. ## Related on Trend Hunter - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Modernized Masala Chai Blends](https://www.trendhunter.com/trends/masala-chai-blends.md) - [Mindful Mushroom-Infused Chai Teas](https://www.trendhunter.com/trends/dirtea-chai.md) - [Authentic Masala Chai Blends](https://www.trendhunter.com/trends/chai-diaries.md) - [Caffeine-Free Chai Mixes](https://www.trendhunter.com/trends/glow-chai-mix.md) - [Organic Indian Black Teas](https://www.trendhunter.com/trends/organic-assam-golden-black-tea.md) - [Canned Low-Caffeine Chai Teas](https://www.trendhunter.com/trends/spiced-chai-latte.md) - [Romantic Chai Mixes](https://www.trendhunter.com/trends/love-chai.md) - [Tumeric-Based Hibiscus Lemonades](https://www.trendhunter.com/trends/golden-tiger.md)