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# Turmeric-Powered Body Washes
Easily Gorgeous’ Turmeric Body Wash Cleanses and Purifies

By Kalin Ned | Published 2022-05-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/turmeric-body-wash
References: [myhairtoo.shop](https://myhairtoo.shop/shop/product/turmeric-body-wash/)

Easily Gorgeous—a Canadian beauty and skincare brand that offers customers "the best selection of products at unbeatable prices"—boasts an affordable Turmeric Body Wash on MyHairToo | MySkinToo. The marketplace is dedicated to drawing consumer attention to beauty and hair products by [BIPOC](https://www.trendhunter.com/trends/eadem)-owned small businesses.

Easily Gorgeous' Turmeric Body Wash works to "lighten darks spots and [lightly hydrate](https://www.trendhunter.com/trends/super-serum-body-wash)." The inclusion of chamomile oil and aloe vera adds a soothing effect to the experience of the product. In addition to the key ingredient turmeric, which is known to provide glow and luster to the skin thanks to its antioxidant-rich and anti-inflammatory properties, the Turmeric Body Wash also includes neem oil, avocado oil, and nutmeg. Easily Gorgeous' offering is suitable for all skin types.

Image Credit: MyHairToo | MySkinToo

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 53% | Activity: 53% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Turmeric-infused Skincare:** Opportunity for beauty brands to incorporate turmeric into skincare products for its natural anti-inflammatory and antioxidant properties.
- **Bipoc-owned Online Marketplaces:** Opportunity for e-commerce websites to focus on showcasing products from BIPOC-owned small businesses, drawing attention to inclusivity and diversity in the beauty industry.
- **Natural and Affordable Body Washes:** Opportunity for beauty brands to create budget-friendly body washes made with natural ingredients like turmeric, neem oil, and avocado oil as consumers increasingly prefer eco-friendly and cost-effective options.

### Where This Applies

- **Beauty and Skincare:** Opportunity for established and emerging beauty brands to capitalize on the trend of natural and affordable skincare with the inclusion of ingredients like turmeric, chamomile, and aloe vera.
- **E-commerce and Online Marketplaces:** Opportunity for e-commerce websites to focus on promoting BIPOC-owned small businesses in the beauty and skincare industry, creating a platform for diverse and inclusive products for consumers.
- **Organic and Eco-friendly Products:** Opportunity for brands to develop and market natural, eco-friendly, and budget-friendly body washes that cater to the growing consumer preference for sustainable and ethical products.

## Related on Trend Hunter

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- [Turmeric-Powered Skincare Routines](https://www.trendhunter.com/trends/turmericpowered-skincare.md)
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- [Turmeric-Infused Overnight Masks](https://www.trendhunter.com/trends/night-wrapping-mask.md)
- [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md)