# Anti-Inflammatory Ghee Butters Fourth & Heart's Newest Clarified Butter Combines Turmeric and Ghee By Laura McQuarrie | Published 2018-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turmeric-and-ghee References: [nosh](https://www.nosh.com/food-wire/2018/fourth-heart-to-introduce-hybrid-ghee-mct-cooking-oils-sprays/) & [fourthandheart](https://fourthandheart.com/product/turmeric-2/) Ginger, cumin, mung beans, turmeric and ghee are some of the best-known Ayurvedic foods and Fourth & Heart is combining two of them in the newest addition to its line of [gourmet ghee butter](https://www.trendhunter.com/trends/artisanal-butters). The all-new Turmeric flavor introduces ghee, a kind of clarified butter, made with high-quality milk from grass-fed, pasture-raised cows in New Zealand. The product is [gluten-free, free from lactose](https://www.trendhunter.com/trends/all-things-butter-spreadable) and paleo-friendly and has the potential to be used for a wide range of recipes like [homemade golden milk](https://www.trendhunter.com/trends/golden-turmeric-honey-herbal-tea) or a sauté, thanks to its higher smoke point. Ayurvedic medicine has been around for thousands of years in India but the holistic approach to whole-body health is gaining traction as an approach to well-being that promotes everything from nourishment, self-acceptance and highly individualized care. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Ayurvedic Food:** There is an opportunity to create new Ayurvedic-inspired food products using healthy, natural ingredients. - **Healthy Fats:** There is an opportunity to innovate and create new products using healthy fat sources like clarified butter. - **Paleo Diet:** There is an opportunity to create new paleo-friendly food products that are also free from common allergens. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers could capitalize on the trend of Ayurvedic foods by creating new product lines inspired by this ancient approach to well-being. - **Natural Health:** Companies that specialize in natural health products could market Ayurvedic-inspired products for consumers who are interested in holistic approaches to health and wellness. - **Gourmet Cooking:** Chefs and foodies could experiment with new recipes using healthy fats like clarified butter and incorporating natural, Ayurvedic-inspired ingredients. ## Related on Trend Hunter - [Mushroom-Infused Clarified Butters](https://www.trendhunter.com/trends/truffle-ghee.md) - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md) - [THC-Infused Clarified Butters](https://www.trendhunter.com/trends/infused-ghee-butter.md) - [Ghee-Based Healing Balms](https://www.trendhunter.com/trends/muscle-recovery-balm.md) - [Ghee Cooking Classes](https://www.trendhunter.com/trends/sur-la-table-x-4th-heart.md) - [Immunity-Boosting Cooking Pastes](https://www.trendhunter.com/trends/ginger-turmeric-paste.md) - [Health-Optimizing Spice Blends](https://www.trendhunter.com/trends/goldynglow.md) - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Turmeric-Infused Chai Teas](https://www.trendhunter.com/trends/tulsi-turmeric-chai.md)