# Turkish Tobacco Cocktail Bitters The Fee Brothers Turkish Tobacco Bitters Have a Deep Flavor By Michael Hemsworth | Published 2023-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turkish-tobacco-bitters References: [bevnet](https://www.bevnet.com/news/2023/fee-brothers-announces-launch-of-turkish-tobacco-bitters) & [feebrothers](http://www.feebrothers.com/)  The [Fee Brothers](https://www.trendhunter.com/trends/water-soluble-fat-washes) Turkish Tobacco Bitters have been announced as the brand's latest product that's perfect for elevating your choice of cocktail recipe with a touch of unexpected flavor. The product is reported to have flavor notes of sun-cured tobacco with hints of coffee, nutmeg and clove to work well with a wide range of recipes. The [bitters](https://www.trendhunter.com/trends/angostura-cocktail-bitters) will impart an earthy, savory flavor that's perfect for use in [bourbon-based cocktails](https://www.trendhunter.com/trends/gold-roast-bourbon), while also working well with rum, mezcal and cognac. Product Development & QA Manager Justin F. Marcus spoke on the process behind the Fee Brothers Turkish Tobacco Bitters saying, "While there is no actual tobacco in the Turkish Tobacco Bitters, we’ve incorporated natural flavors and ingredients to capture the warmth, acridity, and herbaceousness of the plant. We’re getting very positive reactions from those who have tried it so far.” ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 93% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Tobacco-flavored Cocktail Additives:** Opportunity for development of similar savory flavors for cocktail bitters and additives. - **Incorporating Natural Flavors in Beverages:** Opportunity for innovation using natural ingredients in beverages without actually using those ingredients. - **Unconventional Cocktail Ingredients:** Opportunity for the creation and marketing of uncommon cocktail ingredients to offer unique and memorable drink experiences. ### Sectors Adopting This - **Beverage Manufacturing:** The cocktail industry has shown potential for growth and experimentation with unique flavor profiles and natural ingredients in the development and marketing of bitters and cocktail additives. - **Flavor and Fragrance Manufacturing:** Opportunity for manufacturing natural and synthetic flavors and fragrances for the beverage and food industry to meet the growing demand for unique and natural flavor profiles. - **Hospitality and Tourism:** Introducing unique and unconventional cocktail ingredients, flavors and experiences in various restaurants and bars can provide an opportunity to stand out among competitors and provide a memorable guest experience. ## Related on Trend Hunter - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Flavorful Alcohol-Free Bitters](https://www.trendhunter.com/trends/bark-bitter.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Aromatic Cocktail Bitters](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters.md) - [Alcohol-Free Lavender Bitters](https://www.trendhunter.com/trends/alcohol-free-cocktail-bitters.md) - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Flavorful Fig Leaf Sodas](https://www.trendhunter.com/trends/fig-leaf-soda.md) - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md)