# Oversized Seasonal Meatballs IKEA is Giving Away Turkey-Sized Meatballs & Cabbage-Sized Plantballs By Laura McQuarrie | Published 2024-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turkeysized-meatballs References: [uk.news.yahoo](https://uk.news.yahoo.com/ikea-releasing-colossal-turkey-sized-122351591.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKVeIuJIhk_aa42CUvhSorTNf7NabnnkjQeAZFTbdRvOlw9vriZHPYQ7HajxO_p5pw718WaaxZIhVzpnV64_TgPKM-9Tc0yi9dZkDUwDhJp7reUwQdPtwI4ZqUTBfCvgAJ7evpkZATxV_U5_4BsQmOFKBZvZNV6dCCzZxw7G6ND) & [ikea](https://www.ikea.com/gb/en/campaigns/turkey-sized-meatball-pub03db9d60/)  The holidays are a time of indulgence and abundance, and [IKEA](https://www.trendhunter.com/trends/turkeysized-meatball) is embracing the spirit of "more" by creating and giving away 20 Turkey-sized Meatballs and 20 Cabbage-sized Plantballs. The oversized versions of IKEA's signature meatballs and [plant-based meatless alternatives](https://www.trendhunter.com/trends/plantbased-food-range) delight fans with their larger-than-life forms, which promise plenty to savor, and provide plenty to talk about around the holiday table. These oversized IKEA meatballs can only be won as part of an [online giveaway](https://www.trendhunter.com/trends/omaha-steaks-wine). Winners will be treated to one of the options that weigh in at 6kg and can feed up to 24 people. Additionally, these IKEA meatballs come with other food favorites from the retailer, like lingonberry jam and cream sauce gravy or potato rosti in the case of the plant-based option. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 50% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Supersized Food Products:** Offering gigantic versions of popular foods, such as IKEA's turkey-sized meatballs, presented as unique conversation starters for festive gatherings. - **Plant-based Alternatives:** Innovative plant-based meatless options, exemplified by IKEA's cabbage-sized plantballs, provide an eco-friendly and inclusive feast for holiday celebrations. - **Experiential Giveaways:** Engaging consumers with exclusive online contests, like IKEA's meatball and plantball giveaway, can drive brand enthusiasm and social media buzz. ### Where This Applies - **Food and Beverage:** The sector exploring novel culinary offerings and distinct food experiences, mirrored by IKEA's oversized holiday meatballs. - **Retail:** Companies enhancing customer loyalty and engagement through creative promotions and limited-time offers, much like IKEA's innovative giveaway. - **Plant-based Foods:** An industry championing sustainable eating habits and creative alternatives to traditional meat, as seen in IKEA's plant-based cabbage-sized meatballs. ## Related on Trend Hunter - [Supersized Holiday Meatballs](https://www.trendhunter.com/trends/turkeysized-meatball.md) - [Globally Inspired Meatball Menus](https://www.trendhunter.com/trends/all-around-menu.md) - [Plant-Based Meatball Trees](https://www.trendhunter.com/trends/veggieball-christmas-tree.md) - [Specialty Meatball Plates](https://www.trendhunter.com/trends/meatball-plate.md) - [Plant-Based Printed Meatballs](https://www.trendhunter.com/trends/printed-meatballs.md) - [Exclusive Meatball Memberships](https://www.trendhunter.com/trends/ballercards.md) - [Insect-Targeted Meatballs](https://www.trendhunter.com/trends/seedballs.md) - [Festive Showroom Eateries](https://www.trendhunter.com/trends/seasons-eatings-at-ikea.md) - [Meatball-Shaped Easter Eggs](https://www.trendhunter.com/trends/meatballshaped-easter-egg.md)