# Thanksgiving Fun Run Promotions Michelob Ultra is Offering Free Beer for Running a Turkey Trot By Katherine Pendrill | Published 2018-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turkey-trot References: [delish](https://www.delish.com/food-news/a25251665/michelob-ultra-turkey-trot-free-beer/) & [prnewswire](https://www.prnewswire.com/news-releases/turkey-trotters-to-score-beer-thanks-to-michelob-ultra-300752158.html) If you need an incentive to join other runners in a Thanksgiving Turkey Trot, [Michelob Ultra's](https://www.trendhunter.com/trends/movement-live-by-michelob-ultra) #WillRunForBeer campaign might just encourage you to lace up. This year, Michelob Ultra is promising free beer to anyone 21 and over who runs in a Thanksgiving Turkey Trot. All you need to do to claim your prize is follow Michelob Ultra on either [Instagram](https://www.trendhunter.com/trends/the-neighborator) or [Twitter](https://www.trendhunter.com/trends/boorito-1), than post a picture of you running in a Turkey Trot with the hashtag #WillRunForBeer and tag the brand. The brand will then send you a Drizly promo code for a free beer, which you can pick up on your way back home. And at just 95 calories per beer, a nice light Michelob Ultra might be the perfect option after a heavy Thanksgiving meal. Image Credit: *Michelob Ultra.* ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Social Media Incentives:** Offering rewards through social media platforms for participating in events like Turkey Trot runs can encourage engagement and promote brand loyalty. - **Mobile App Integration:** Partnering with delivery apps like Drizly to provide promo codes for free beer creates a convenient and seamless experience for consumers. - **Health-conscious Celebration:** Brands that offer low-calorie options, like Michelob Ultra's 95-calorie beer, cater to consumers who seek healthier alternatives during festive occasions. ### Where This Applies - **Alcoholic Beverages:** Alcohol brands can leverage promotional campaigns and social media incentives to engage with consumers and drive sales. - **Fitness and Wellness:** Turkey Trot runs and health-conscious events provide opportunities for brands to align themselves with fitness and wellness activities and promote their products. - **On-demand Delivery:** Collaborating with alcohol delivery apps allows brands to tap into the growing demand for convenience and seamless ordering experiences. ## Related on Trend Hunter - [Thanksgiving Run Burrito Campaigns](https://www.trendhunter.com/trends/qdoba-turkey-trot-challenge.md) - [Anti-Thanksgiving Run Promotions](https://www.trendhunter.com/trends/skip-the-5k.md) - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Non-Alcoholic Running Beers](https://www.trendhunter.com/trends/tilray-2.md) - [Mission-Driven Thanksgiving Cocktails](https://www.trendhunter.com/trends/titos-turkey-rot.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Lazy Vodka-Branded Thanksgiving Clothing](https://www.trendhunter.com/trends/titos-turkey-rot-merch.md)