# Voice-Activated Thanksgiving Assistants Butterball's Alexa Skill Updates Its Turkey Talk-Line By Laura McQuarrie | Published 2018-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/turkey-talk-line References: [foodandwine](https://www.foodandwine.com/news/butterball-turkey-talk-line-alexa-skill) & [butterball](https://www.butterball.com/about-us/alexa) For every Thanksgiving since 1981, [Butterball](https://www.trendhunter.com/trends/thanksgiving-hosting-pants) has offered a Turkey Talk-Line, a hotline that connects consumers to experts who can help with all of their questions on preparing a turkey. This year, Butterball is introducing a skill for [Amazon](https://www.trendhunter.com/trends/hey-santa-feature) Alexa that lets those with Alexa-enabled devices conveniently chat with the voice assistant, hands-free, as they prepare a Thanksgiving feast. For those with Alexa-enabled devices that have screens (such as the [Echo Show](https://www.trendhunter.com/trends/teladoc-health) and Fire TV Cube), video walkthroughs are also available. To bring attention to the fact that the Turkey Talk-Line shares expertise from real people, Butterball had three of its experts record responses to some of the most frequently asked questions when it comes to preparing poultry. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 7% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Voice-activated Cooking Assistants:** The integration of voice-activated technology into cooking experiences presents opportunities for companies to provide more interactive and seamless experiences for their customers. - **Virtual Experts Hotline:** Offering a virtual expert hotline through voice-activated assistants can be a cost-effective and scalable way for businesses to provide specialized support to their customers. - **Screen-enhanced Cooking Tutorials:** Providing screen-enhanced cooking tutorials through voice-activated assistants presents opportunities for companies to offer more engaging and immersive learning experiences for their customers. ### Sectors Adopting This - **Food Industry:** The integration of voice-activated cooking assistants and virtual expert hotlines presents opportunities for food companies to differentiate their brand and provide more value-added services to their customers. - **Smart Speaker Industry:** The introduction of voice-activated cooking assistants presents opportunities for smart speaker companies to expand their product offerings and capture a larger market share in the growing smart home industry. - **E-commerce Industry:** The integration of voice-activated assistants and screen-enhanced tutorials in cooking experiences presents opportunities for e-commerce companies to create more interactive and convenient buying experiences for their customers. ## Related on Trend Hunter - [Holiday Hosting Pants](https://www.trendhunter.com/trends/thanksgiving-hosting-pants.md) - [Voice Assistant Christmas Experiences](https://www.trendhunter.com/trends/hey-santa-feature.md) - [Thanksgiving Conveyor Belt Centerpieces](https://www.trendhunter.com/trends/hellofresh-thanksgiving.md) - [AI-Powered Sous Chefs](https://www.trendhunter.com/trends/botatouille.md) - [Voice-Activated Air Fryers](https://www.trendhunter.com/trends/smartvoice-10qt-6in1.md) - [AI-Powered Chicken Chatbots](https://www.trendhunter.com/trends/chicken-chatbot.md) - [Beef-Centered Thanksgiving Menus](https://www.trendhunter.com/trends/flip-the-bird-menu.md) - [Smart Assistant Telehealth Features](https://www.trendhunter.com/trends/teladoc.md) - [AI-Enhanced Gratitude Generators](https://www.trendhunter.com/trends/tost-maker.md)