# Lean Deli Sandwiches Arby's Classic Reuben is Updated with a New Turkey Sandwich Called the Rachel By Laura McQuarrie | Published 2015-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turkey-sandwich References: [restaurantnews](http://www.restaurantnews.com/a-new-twist-on-a-deli-classic-arbys-introduces-rachel/) & [arbys](http://arbys.com/our-menu/limited-time-offers/turkey-rachel) Just as [Arby's](https://www.trendhunter.com/trends/deep-fried-turkeys) classic Reuben is stuffed with corned beef and sauerkraut, the chain is now offering a new, leaner counterpart to this with a [turkey sandwich](https://www.trendhunter.com/trends/turkey-feast-sandwich) called the Rachel, described as, "Reuben’s best friend." In place of what you'll find in a Reuben, there's thin slices of 100% breast meat turkey, melted Swiss cheese and tangy house-made coleslaw. The Rachel is served on dark slices of toasted marble rye and served with a side of curly fries or coleslaw. This limited sandwich offered throughout the month of March is being introduced by Arby's as part of an initiative aimed at "Delivering delicious, premium sandwiches that you just can’t get through a drive-thru anywhere else." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Lean Deli Sandwiches:** Opportunity for creating healthier and leaner versions of classic deli sandwiches in the fast-food industry. - **Alternative Meat Options:** Disruptive innovation opportunity to introduce alternative meat options as substitutes in popular deli sandwiches. - **Limited Time Offerings:** Growth potential for introducing limited time offerings to create excitement and drive customer engagement in the fast-food industry. ### Where This Applies - **Fast Food Restaurants:** Opportunity for fast food chains to offer healthier and leaner deli sandwiches to attract health-conscious consumers. - **Meat Alternatives:** Disruptive innovation opportunity for meat alternative companies to partner with fast food chains and provide alternative meat options for deli sandwiches. - **Food Service and Restaurants:** Growth potential for restaurants to introduce limited time offerings of innovative deli sandwiches to drive customer traffic and boost sales. ## Related on Trend Hunter - [Deep Fried Turkey Sandwiches](https://www.trendhunter.com/trends/deep-fried-turkey-gobbler.md) - [Deep Fried Turkey Sandwiches](https://www.trendhunter.com/trends/deep-fried-turkeys.md) - [Value-Focused Beef Sandwiches](https://www.trendhunter.com/trends/ranch-n-swiss-roast-beef.md) - [Sauerkraut-Topped Pastrami Sandwiches](https://www.trendhunter.com/trends/earls-pastrami.md) - [Italian Deli-Inspired QSR Sandwiches](https://www.trendhunter.com/trends/italian-beef-dip-sandwich.md) - [Premium QSR Steakhouse Sandwiches](https://www.trendhunter.com/trends/steakhouse-garlic-ribeye-sandwich.md) - [Cheesesteak Sandwich Menus](https://www.trendhunter.com/trends/arbys-2.md) - [Extra-Cheesy Roast Beef Sandwiches](https://www.trendhunter.com/trends/triple-cheese-roast-beef-blt.md) - [Fan-Favorite Brisket Sandwiches](https://www.trendhunter.com/trends/brisket-bacon-beef.md)