# Reduced Fat Turkey Products These New Options from JENNIE-O Come in 17 Varieties By Michael Hemsworth | Published 2018-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turkey-products References: [foodbev](https://www.foodbev.com/news/hormel-owned-jennie-o-releases-17-new-turkey-products/) & [jennieo](https://www.jennieo.com/) Turkey is positioned as a healthier meat option that is naturally leaner and lower in fat than pork or beef, so these new JENNIE-O turkey products have been developed to help expand how it can be enjoyed. The product lineup contains 17 varieties in total and contain less fat than what you'd find in other meat products to make them a diverse option to try as an alternative. The lineup of products includes bacon, frankfurters and a variety of deli-style options that are all made without the use of artificial ingredients and maintain a low-calorie profile. Speaking on the new JENNIE-O turkey products, Director of Marketing, Brent Koosmann, said, "When it comes to meal time, Americans want it all: their favorite dishes, but with less fat, calories, artificial ingredients or preservatives. Fortunately, Jennie-O is in a unique position to meet the needs of today’s families and health-conscious consumers. Our uncured turkey franks are a great example of the flavorful, better-for-you foods we’re creating to satisfy and inspire grocery shoppers." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthier Meat Options:** Disruptive innovation opportunity: Develop low-fat and low-calorie alternatives to traditional meat products to cater to the increasing demand for healthier food choices. - **Artificial Ingredient-free Products:** Disruptive innovation opportunity: Create food products made using natural ingredients and without the use of artificial additives or preservatives to meet the preferences of health-conscious consumers. - **Diverse Turkey Product Varieties:** Disruptive innovation opportunity: Expand the range of turkey products available by introducing new options such as bacon and deli-style items, providing consumers with more choices for including turkey in their meals. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Reinvent traditional meat products by developing healthier alternatives and expanding protein options. - **Health and Wellness:** Disruptive innovation opportunity: Pioneer the development of clean-label food products that are low in fat, calories, and artificial ingredients to cater to the growing health-conscious consumer segment. - **Grocery Retail:** Disruptive innovation opportunity: Partner with turkey product manufacturers to create unique and exclusive product offerings that appeal to consumers seeking healthier and more diverse meat options in grocery stores. ## Related on Trend Hunter - [Bun-Length Turkey Sausages](https://www.trendhunter.com/trends/bunlength-turkey-sausages.md) - [All-Natural Canadian Bacon Products](https://www.trendhunter.com/trends/uncured-canadian-turkey-bacon.md) - [Meatless Ground Turkey Products](https://www.trendhunter.com/trends/turkeyless-ground.md) - [Bite-Sized Seasoned Turkey Snacks](https://www.trendhunter.com/trends/rosemary-turkey-mini-sticks.md) - [Heart-Healthy Deli Meats](https://www.trendhunter.com/trends/boars-head.md) - [Savory Better-for-You Sausages](https://www.trendhunter.com/trends/the-sausage-project-chicken-sausages.md) - [Lifestyle-Conscious Meat Snacks](https://www.trendhunter.com/trends/country-archer-provisions.md) - [Convenient Protein-Packed Meat Sticks](https://www.trendhunter.com/trends/country-archer-provisions-1.md) - [Meat Snack Product Ranges](https://www.trendhunter.com/trends/meat-snack-product.md)