# Turkey Insurance Plans Whole Foods and Progressive is Offering a Turkey Protection Plan By Kalin Ned | Published 2020-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/turkey-insurance References: [fastcompany](https://www.fastcompany.com/90574487/whole-foods-wants-to-save-thanksgiving-disasters-with-a-turkey-insurance-plan) & [youtube](https://www.youtube.com/watch?v=tMEZcGgWhDs&feature=emb_title) Turkey insurance is now a thing, thanks to [Amazon](https://www.trendhunter.com/trends/turkey-soup)-owned [Whole](https://www.trendhunter.com/trends/true-story-foods-1) Foods. In order to qualify, customers are required to purchase a [Whole Foods-branded turkey](https://www.trendhunter.com/trends/herb-seasoned-brined-bone-in-half-turkey) between November 11th and 22nd. Those who "horribly botch" their attempt at cooking the bird can submit a claim through TurkeyProtectionPlan.com. All who are looking to claim their turkey insurance perk will have to submit a receipt, explanation, and a photograph. Claims are limited to the first 1,000 submissions, starting Thanksgiving Day in the U.S. Individuals with approved claims will be given a $35 Whole Foods gift card. This wonderful initiative is not only a successful publicity stunt that will encourage individuals to buy their Thanksgiving turkeys from Whole Foods, but it is also alleviates the tremendous stress that Thanksgiving can prove to be for many. Image Credit: Whole Foods ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 13% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Insurance Innovation:** Whole Foods' turkey insurance plan disrupts the traditional insurance industry by offering coverage for a specific, limited-time product. - **Promotional Initiatives:** The introduction of the Turkey Protection Plan by Whole Foods demonstrates the trend of creative and attention-grabbing marketing strategies to attract consumers. - **Easing Holiday Stress:** Whole Foods' turkey insurance addresses the need for stress reduction during Thanksgiving and offers a unique solution in the food industry. ### Industries Being Reshaped - **Insurance:** The turkey insurance plan by Whole Foods creates opportunities for insurance companies to develop product-specific coverage plans for other seasonal or popular products. - **Retail:** By offering turkey insurance, Whole Foods differentiates itself from other grocery stores and attracts consumers who value convenience and support during the holidays. - **Marketing:** Creative marketing initiatives like Whole Foods' turkey insurance plan open up disrupt the traditional advertising industry by offering unique and engaging campaigns. ## Related on Trend Hunter - [Simplified Holiday Meal Preparations](https://www.trendhunter.com/trends/holiday-meal-preparation.md) - [Gilded Thanksgiving Turkeys](https://www.trendhunter.com/trends/24-karat-gold-turkey.md) - [Ready-To-Eat Turkey Meal Packages](https://www.trendhunter.com/trends/turkey-meal-packages.md) - [Hot Dog-Themed Turkeys](https://www.trendhunter.com/trends/turkey-dogs.md) - [Pepperoni-Protecting Insurance Promotions](https://www.trendhunter.com/trends/pepperoni-insurance.md) - [Ready-Made Turkey Dinner Meals](https://www.trendhunter.com/trends/rotisserie-turkey-package.md) - [Thanksgiving-Themed Turkey Subs](https://www.trendhunter.com/trends/thanksgiving-turkey-sub-sandwich.md) - [Cost-Conscious Thanksgiving Meal Deals](https://www.trendhunter.com/trends/walmart-thanksgiving-basket.md) - [Festive Dog Food Formulas](https://www.trendhunter.com/trends/turkey-dog-food-recipe.md)