# Winter-Ready Running Sneakers Nike's Pegasus Turbo Shield is Functional in Cold and Wet Conditions By Amy Duong | Published 2019-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/turbo-shield References: [hypebeast](https://hypebeast.com/2019/10/nike-running-pegasus-turbo-shield-bq1896-002-release-date-black-purple-volt) & [sneakersnstuff](https://www.sneakersnstuff.com/en/product/38209/nike-pegasus-turbo-shield) [Nike's](https://www.trendhunter.com/trends/winterized-running-shoes) latest sneaker is prepared to combat the wet weather conditions that come with winter -- the Pegasus Turbo Shield runners keep wearer's feet dry and warm throughout the season. The new model takes the signature Pegasus Turbo and updates some of the elements. The original is already lightweight and fast, so the new update takes the silhouette and retains the same midsole for a clean shape. It also keeps the original [ZoomX](https://www.trendhunter.com/trends/atmosphere-colorway) cushioning for comfort whilst updating the height and the construction. The shroud covers the uppers with its waterproof abilities in black and purple. This is held securely with a zipper with tapered seams. The collar rises over the ankle with additional security with a [Velcro](https://www.trendhunter.com/trends/sun-home-infrared-sauna-blanket) strap before being rounded out with large heel tabs. Image Credit: Sneakersnstuff ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Winter-ready Running Sneakers:** Opportunity for sneaker brands to create high-performance sneakers for various weather conditions. - **Functional Fashion:** Opportunity for designers to incorporate both style and functionality in clothing and accessories. - **Sustainable Sneakers:** Opportunity for brands to create eco-friendly sneakers that are still functional and stylish. ### Where This Applies - **Sports Apparel:** Opportunity for sports apparel brands to develop functional clothing and footwear for different weather conditions. - **Outdoor Gear:** Opportunity for outdoor gear companies to create products that can withstand harsh weather conditions. - **Sneaker Industry:** Opportunity for sneaker brands to create innovative and stylish designs that cater to various weather conditions. ## Related on Trend Hunter - [Winter-Ready Sneaker Styles](https://www.trendhunter.com/trends/winterized-running-shoes.md) - [Cold Weather Running Shoes](https://www.trendhunter.com/trends/the-norvan-nivalis-shoe.md) - [Lightweight Breathable Running Shoes](https://www.trendhunter.com/trends/pegasus-41-blueprint.md) - [Metallic-Tinged Premium Sneakers](https://www.trendhunter.com/trends/pegasus-premium-sneaker.md) - [Versatile Cushioning Sneakers](https://www.trendhunter.com/trends/nike-pegasus-premium.md) - [Weatherproof Lightweight Zipped Shoes](https://www.trendhunter.com/trends/air-max-sndr.md) - [Premium Air-Tech Cushioned Runners](https://www.trendhunter.com/trends/pegasus-premium.md) - [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md) - [Adaptable Road-to-Trail Sneakers](https://www.trendhunter.com/trends/nike-pegasus-trail-5.md)