# Modernized 90s Sneaker Editorials This HYPEBAE Lookbook Features Stylized Shots of the Turbo Red By Riley von Niessen | Published 2017-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/turbo-red References: [hypebae](https://hypebae.com/2017/2/adidas-originals-eqt-turbo-red-376) & [adidas](http://adidas.com/?djsknf) With adidas having released new 'Turbo Red' models recently -- a rework of one of its classic models that was first popularized back in the 1990s, [HYPEBAE](https://www.trendhunter.com/trends/forever-care) decided to center it at the focus of an editorial that celebrates its fresh modern look. The shots feature both male and female muses, who pose in a selection of Turbo Red sneakers. To maintain the contemporary feel that the sneakers project in the editorial, the models sport [minimal athletic ensembles](https://www.trendhunter.com/trends/song-for-the-mute-adidas) with them, which are just as fashionable as they are functional. In most of the shots, these outfits are purely black, however a few others feature all-white ones instead. Turbo Red models included in the editorial are the EQT Support RF and the EQT Racing 91. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 80% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Modernized Sneaker Editorials:** Opportunity to create stylized and contemporary sneaker editorials with a modern twist, showcasing the latest sneaker releases. - **Turbo Red Sneaker Revival:** Opportunity to capitalize on the popularity of reworked classic models, like the Turbo Red, by creating marketing campaigns and editorials that highlight their fresh modern look. - **Minimal Athletic Fashion:** Opportunity to showcase the fashion and functionality of minimal athletic ensembles, creating a new trend in activewear. ### Where This Applies - **Fashion Photography:** Creating modernized sneaker editorials requires skilled fashion photographers who can bring a contemporary aesthetic to the images. - **Sports Apparel:** The trend of minimal athletic ensembles presents an opportunity for sports apparel brands to create stylish and functional activewear. - **Sneaker Industry:** The revival of classic sneaker models like the Turbo Red opens up new opportunities in the sneaker industry to redefine and modernize retro designs. ## Related on Trend Hunter - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Bold Tonal Sneaker Revivals](https://www.trendhunter.com/trends/turbo-green.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Reimagined Stealthy Monochromatic Shoes](https://www.trendhunter.com/trends/1000-model.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md)