# Celebratory Sikh Picture Series The SINGH Project Uses Turban Photography to Honor Sikh Men By Alyson Wyers | Published 2014-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/turban-photography References: [fastcodesign](http://www.fastcodesign.com/3031573/exposure/a-photographic-celebration-of-the-sikh-beard-and-turban) & [kickstarter](https://www.kickstarter.com/projects/205078810/the-singh-project) As pictures of men with beards becomes an increasingly popular internet phenomenon, this Sikh beard and turban photography is a spirituality-celebrating series. Currently being funded on [Kickstarter](https://www.trendhunter.com/trends/codex-xband), the photographic project aims to document contemporary Sikh men in Britain. Founded by London-based photographers Amit and Naroop, the crowdfunded concept will show how the beard is more than a hipster style statement, but in some cultures a sign of spiritual deference and discipline. The beard-sporting, Kirpan-wielding turban photography shows Sikh men with other modern elements like chambray tops and aviator sunglasses. The symbolism-focusing SINGH Project will be a collection of 35 pictures 'celebrating the identify of British Sikh men' by honoring religion and Western influences at the same time. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Spiritual Significance of Appearance:** There is a trend towards celebrating the spiritual significance of appearance, presenting opportunities for innovative product development and marketing campaigns. - **Cultural Identity Portrayal:** There is an emerging trend towards portraying cultural identity in non-stereotypical ways, creating opportunities for authentic representation of minority cultures. - **Crowdfunding for Cultural Projects:** Crowdfunding is becoming a popular way to fund cultural projects, opening up opportunities for niche projects to get the funding they need to reach a wider audience. ### Where This Applies - **Photography and Videography:** The photography and videography industry can capitalize on the trend towards celebrating cultural and spiritual identities by offering services that capture authentic and non-stereotypical representations of minority cultures. - **Fashion:** The fashion industry can innovate their product offerings by incorporating cultural and spiritual elements into their designs, and using diverse models to celebrate the unique identities of minority groups. - **Marketing and Advertising:** The marketing and advertising industry has an opportunity to create campaigns that celebrate cultural and spiritual diversity, and to target niche markets through crowdfunding platforms. ## Related on Trend Hunter - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Celebratory Photo Collections](https://www.trendhunter.com/trends/sonic-editions.md) - [Social Good Beard Contests](https://www.trendhunter.com/trends/benevolent-beards-contest.md) - [South Asian Musician Partnerships](https://www.trendhunter.com/trends/karan-aujla.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md) - [Immigration System-Inspired Artworks](https://www.trendhunter.com/trends/passport-series.md)