# Storage Container Pop-Up Shops TuppSoho in NYC is Tupperware's First-Ever Brand Store By Laura McQuarrie | Published 2019-11-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tuppsoho References: [prnewswire](https://www.prnewswire.com/news-releases/opening-the-doors-to-tuppsoho-tupperwares-first-ever-brand-store-300959669.html) & [tuppsoho](http://www.tuppsoho.com) Along with the launch of a newly redesigned website, Tupperware is unveiling its first-ever brand store in New York City by the name of TuppSoho. Inside the pop-up shop, people will be able to purchase plenty of Tupperware products, see product demonstrations and enjoy snapping photos at [Instagram](https://www.trendhunter.com/trends/artificial-intelligence-agent)-worthy installations. The pop-up shop is opening its doors just in time for the holiday season, and according to Asha Gupta, Chief Strategy and Marketing Officer of [Tupperware Brands](https://www.trendhunter.com/trends/tupperware), "The opening of TuppSoho marks a monumental point in our brand's longstanding history. We are giving access to our brand like never before." The shop shares a wide range of problem-solving products for preparing food, cooking, entertaining, organizing, storing and grilling, including designs that can help to reduce food and plastic waste. Image Credit: Tupperware ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Shops:** Create temporary retail spaces to showcase products and engage with customers, offering unique experiences and promotional opportunities. - **Brand Stores:** Establish dedicated physical locations to provide immersive brand experiences, build direct customer relationships, and increase brand visibility. - **Instagram-worthy Installations:** Design visually appealing and interactive installations that encourage social media sharing and enhance brand recognition. ### Sectors Adopting This - **Retail:** The retail industry can leverage pop-up shops to create buzz, drive foot traffic, and experiment with new retail concepts or product launches. - **Consumer Goods:** Brands within the consumer goods industry can establish brand stores to showcase their products, provide personalized shopping experiences, and emphasize brand values. - **Event Planning and Design:** Event planners and designers can collaborate with brands to create captivating and Instagram-worthy installations that enhance the overall event experience and provide exclusive photo opportunities. ## Related on Trend Hunter - [India-Exclusive Storage Containers](https://www.trendhunter.com/trends/tupperware.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md)