# Athletic Tuna Snack Branding The Tuny Sport Tuna Packaging Targets Athletes By Michael Hemsworth | Published 2017-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tuny-sport References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/06/tuny-sport.html) & [forum-studio](http://forum-studio.com/) The Tuny Sport [tuna packaging](https://www.trendhunter.com/trends/light-tuna-packet-with-ghost-pepper) is the design work of the ForumStudio creative agency and has been created with athletes in mind in order to reposition the snack as a suitable option for the active individual. Tuna is a [high-protein snack](https://www.trendhunter.com/trends/taste-inc) that is also loaded with lots of other healthy vitamins and nutrients, yet isn't packaged or positioned as such to make it applicable for active lifestyles. The Tuny Sport branding does just this with a packaging design that is easy to open, branded with all of the various health benefits and intended to look like a sporty product that athletes will be drawn to. This helps to reposition tuna as being a [canned product](https://www.trendhunter.com/trends/nice-cans) to being a fresh, protein-rich snack to enjoy after a workout. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-focused Snack Packaging:** Creating packaging designs that highlight the health benefits of a snack and target active individuals. - **Repositioning Canned Food:** Transforming canned products into fresh and convenient snacks suitable for post-workout consumption. - **Athlete-targeted Food Branding:** Developing branding strategies that appeal to athletes and position a product as a sporty and nutritious option. ### Industries Being Reshaped - **Food Packaging:** Opportunities for innovative packaging designs that reframe the perception of certain foods for specific target markets. - **Health and Wellness:** Creating new product positioning and marketing strategies to align with the needs and preferences of health-conscious individuals. - **Sports Nutrition:** Exploring the potential of introducing more protein-rich and convenient snack options for athletes and fitness enthusiasts. ## Related on Trend Hunter - [Chef-Inspired Seafood Snacks](https://www.trendhunter.com/trends/seafood-snack.md) - [Snackable Tuna Tins](https://www.trendhunter.com/trends/bumble-bee-snackers.md) - [Portable Tuna Pots](https://www.trendhunter.com/trends/tuna-pot.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Child-Friendly Tuna Products](https://www.trendhunter.com/trends/tonnino-yellowfin-tuna.md) - [Protein-Packed Tuna Snack Kits](https://www.trendhunter.com/trends/protein-on-the-run.md) - [Naturally Smoked Tuna Products](https://www.trendhunter.com/trends/smoked-tunas.md) - [Gourmet Tuna Snack Kits](https://www.trendhunter.com/trends/bumble-bee.md) - [Easy-Open Tuna Cans](https://www.trendhunter.com/trends/tuna-can-packaging.md)