# Throwing Money From Planes Tung Desem Waringin's Publicity Stunt By Bianca | Published 2008-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tung-desem-waringins-money-plane References: [reuters](http://www.reuters.com/article/oddlyEnoughNews/idUSN3046327720080530?feedType=RSS&feedName=oddlyEnoughNews&rpc=69) & [profile.myspace](http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=192014881) Instead of investing thousands of dollars in marketing campaigns, motivational speaker Tung Desem Waringin will throw 100 million rupiah ($10,740) out of a plane to promote his new book. To put into perspective how much money this is, consider that many people in Indonesia live on under $2 a day. Instead of investing thousands in [fancy campaigns](https://www.trendhunter.com/trends/highprofile-marketing-event), he sees it as much more effective to give the money to the people instead. Although Jakarta police won't issue him a permit, Waringin, 40, is instead going outside the capital: which will probably be more effective in terms of getting money to the more [poverty stricken](https://www.trendhunter.com/trends/pie-society). The Indonesian businessman, who is also a firewalk trainer, is known for his [publicity stunts](https://www.trendhunter.com/trends/publicity-for-good1). To promote his first book in 2005, for example, he dressed up as a well known war hero and road around Jakarta on horseback. The video clip shows new coverage of this event For more on this controversial figure of inspiration, take a look at his [MySpace page](http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=192014881). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Publicity Stunt Marketing:** Throwing money from planes as a marketing stunt can generate buzz and media attention for businesses. - **Alternative Marketing Strategies:** Using unconventional methods, like giving money directly to people, can be a disruptive innovation opportunity for marketing campaigns. - **High-impact Promotions:** Leveraging attention-grabbing tactics, such as public stunts, can help businesses stand out and create a memorable impact. ### Who This Affects Most - **Publishing:** Publishing industry professionals can explore the potential of publicity stunts and unconventional marketing strategies to promote books and authors. - **Event Management:** Event management companies can consider incorporating unique and attention-grabbing elements, such as money giveaways, into their promotional activities. - **Motivational Speaking:** Motivational speakers can explore innovative ways, like public stunts, to attract audiences and gain attention for their message. ## Related on Trend Hunter - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Asian Monetization Platforms](https://www.trendhunter.com/trends/tiptip.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [Reverse Black Friday Sales](https://www.trendhunter.com/trends/cards-against-humanity-pays-you.md) - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md)