# Shark Bite-Inspired Sneakers Nike's 'Tuned Air' Sneakers Imagines Before and After Shark Bites By Amy Duong | Published 2018-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tuned-air References: [hypebeast](https://hypebeast.com/2018/3/nike-tuned-air-shark-bite-pack) & [footlocker](http://www.footlocker.ca/en-CA/?locale=en_CA&SID=5565&inceptor=1&cm_mmc=SEM-_-Branded-_-foot) [Nike](https://www.trendhunter.com/trends/snakeskin-colorway-2) joined forces with footwear retailer [Foot Locker](https://www.trendhunter.com/trends/tn-25th) in unveiling two brand new takes on the Tuned Air silhouette, which is a reconstructed edition of the [Air Max Plus](https://www.trendhunter.com/trends/air-max-plus-1) shoe. The Tuned Air pack delivers two colorways -- 'Before the Bite' and 'After the Bite,' which takes a creative approach to a traumatic incident. The Before the Bite colorway is a merge of white, "Speed Red" and dark gray, whereas the 'After the Bite' colorway takes on a white, "Team Red" and "Speed Red" palette. The two sneakers will be exclusively available at the Foot Locker family of brands, including Foot Locker, Footaction, Champs, Eastbay and more. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Shark-inspired Sneakers:** The integration of animal-inspired designs creates new ways for companies to set themselves apart and appeal to younger demographics. - **Trauma-inspired Colorways:** Using traumatic events as inspiration for product design can create strong emotions and generate buzz and discussion around a brand. - **Footwear Retailer Collaborations:** Partnering with footwear retailers allows companies to expand their reach and offer exclusive products to a variety of different customer bases. ### Where This Applies - **Footwear Industry:** This trend offers potential for disruption in the design and marketing strategies of footwear companies to attract customers with unique and creative product offerings. - **Sportswear Industry:** Sports brands can tap into this trend by creating designs inspired by other animals or natural phenomena to appeal to their target audiences. - **Retail Industry:** Collaborations between retailers and brands offer both parties the opportunity to expand their customer base and reach new audiences. ## Related on Trend Hunter - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Split-Toe Sneaker Returns](https://www.trendhunter.com/trends/updated-air-rift.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Bold Tonal Golf Sneakers](https://www.trendhunter.com/trends/air-max-plus-golf.md)