# Plant-Based Tuna Spreads BettaF!sh's TU-NAH Adds a Taste of the Ocean to Snacks & Sandwiches By Laura McQuarrie | Published 2023-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tunah References: [vegconomist](https://vegconomist.com/retail-e-commerce/bettafsh-tu-nah-rossmanns-online/) & [bettafish.co](https://bettafish.co/en/products)  [TU](https://www.trendhunter.com/trends/salmon-substitute)-NAH is a new plant-based tuna spread range from German plant-based tuna brand BettaF!sh that's fish-free, soy-free and full of ocean flavors. These shelf-stable spreads are offered in varieties like Naturel, Caper + Pepper, Tomato + Chili and Olive, which are packaged in recyclable glass jars. Thanks to seaweed, the spreads add a taste of the ocean to everything from snacks and dips to sandwiches. These spreads tap into the power of [textured fava bean protein](https://www.trendhunter.com/trends/green-future) to provide a spread that rivals the animal-based original. The brand is partnering with retail giant ROSSMANN to bring these [plant-based tuna spreads](https://www.trendhunter.com/trends/cap-vegetal) to customers and as Sandra Lorenz, MD of the ROSSMANN brand at Dirk Rossmann GmbH, says: "there’s no question that seaweeds are going to shape our future food system." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 59% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Seafood Alternatives:** Opportunities exist for innovators to develop new plant-based alternatives for a variety of seafood products. - **Sustainable Packaging:** Disruptive innovation exists in the area of sustainable packaging, particularly in the use of recyclable glass jars. - **Flavor Innovations:** Entrepreneurs interested in developing innovative and nuanced flavor compositions have significant opportunities with this product range. ### Who This Affects Most - **Food Manufacturing:** Innovations in plant-based seafood alternatives can provide a competitive edge for food manufacturers. - **Grocery Retail:** Retailers can benefit from offering sustainable packaging options and plant-based alternatives for seafood products to meet growing consumer demand for eco-friendly and health-conscious products. - **Packaging Manufacturing:** Disruptive innovation opportunities exist for packaging manufacturers to develop sustainable packaging options for food products. ## Related on Trend Hunter - [Vegan Canned Tunas](https://www.trendhunter.com/trends/vegan-canned-tuna.md) - [Vegan-Friendly Tuna Sandwiches](https://www.trendhunter.com/trends/plantbased-tuna-sandwiches.md) - [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md) - [Canned Vegan Tunas](https://www.trendhunter.com/trends/canned-vegan-tuna.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Plant-Based Tuna Products](https://www.trendhunter.com/trends/franklin-farms-plantbased-tuna.md) - [Omega-Rich Tuna Alternatives](https://www.trendhunter.com/trends/future-farm-tuna.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/seed-to-surf.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/cap-vegetal.md)