# Portable Tuna Pots John West's On The Go Tuna Pots are Packed with Protein By Laura McQuarrie | Published 2022-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tuna-pot References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/42107/john-west-adds-to-on-the-go-range/) & [john-west](https://www.john-west.co.uk/products/range/on-the-go/)  The newly launched [On The Go](https://www.trendhunter.com/trends/lifeline-canada) Tuna [Pots](https://www.trendhunter.com/trends/kids-simply-avocado-pots) by [John West](https://www.trendhunter.com/trends/plant-powered-tuna-salads) are packed with 18 grams or more of natural protein, and they are offered in a range of flavors and carbohydrate options. With varieties like the Chilli & Garlic Mediterranean Tuna Cous Cous Pot, the Indian Tuna Rice Pot in Biryani Curry and other choices with globally inspired flavors, consumers get to experience familiar tastes in a new way. With this new range, John West is taking on a category that's heavily dominated by noodles and perceived as unhealthy. Specifically, the On The Go Tuna Pots speak to "younger, health-conscious shoppers looking for tasty and high-quality products that fit into a busy lifestyle." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **High-protein Convenience Food:** The trend of offering healthy and convenient meal options with a high protein content will continue to rise, as more health-conscious consumers seek quick meal solutions without sacrificing nutrition. - **Globally Inspired Flavor Profiles:** As consumers become more adventurous with their taste preferences, food companies will continue to offer globally inspired flavor profiles for their convenience food products to cater to diverse palates. - **Diversification of Convenience Food Options:** Food companies will continue to innovate by diversifying their offerings for convenience food options, moving away from traditional noodle-based meals to protein-packed alternatives like Tuna Pots. ### Sectors Adopting This - **Convenience Food Industry:** There is a significant disruptive innovation opportunity within the convenience food industry to offer healthier yet convenient food options that cater to the growing number of health-conscious consumers, particularly millennials. - **Ready-to-eat Meal Industry:** Ready-to-eat meal companies can innovate by incorporating globally inspired flavors and high-protein options in their product lines to differentiate themselves from competitors and appeal to an increasingly diverse consumer base. - **Canned Food Industry:** The canned food industry can capitalize on the trend of portable, high-protein meals by creating ready-to-eat canned meals that are both nutritious and convenient, perfect for on-the-go consumers who desire healthy meal options without having to cook or prepare food. ## Related on Trend Hunter - [Plant-Powered Tuna Salads](https://www.trendhunter.com/trends/plant-powered-tuna-salads.md) - [Boldly Flavored High-Protein Meals](https://www.trendhunter.com/trends/lunch-pots.md) - [Flavor-Forward Tuna Fillets](https://www.trendhunter.com/trends/tonnino.md) - [Protein-Rich Mexican Cuisine Pots](https://www.trendhunter.com/trends/protein-pots.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Convenient Seafood Protein Pouches](https://www.trendhunter.com/trends/starkist-product-range.md) - [Gourmet Tuna Snack Kits](https://www.trendhunter.com/trends/bumble-bee.md)