# Tuna Advent Calendars Bumble Bee Seafoods Launched the Tuna Lovers' Advent Calendar By Laura McQuarrie | Published 2023-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tuna-lovers-advent-calendar References: [ca.news.yahoo](https://ca.news.yahoo.com/bumble-bee-seafoods-launches-first-190001938.html) & [WorldsBestSnackMeal](http://WorldsBestSnackMeal.com/)  [Bumble Bee Seafoods](https://www.trendhunter.com/trends/tuna-lovers-singing-advent-calendar) created the [Tuna Lovers'](https://www.trendhunter.com/trends/wild-tuna-snack-pack) Advent Calendar as a fun way to share a dozen different tuna snacks in a festive, fish-shaped countdown. Within this first-of-its-kind advent calendar, fans of tuna will find unique varieties like wild-caught tuna seasoned with lemon, sesame and ginger, as well as the Sandwich In Seconds Tuna Salad. [Savory advent calendars](https://www.trendhunter.com/trends/the-crafty-herd-cheese-advent-calendar) have become popular with consumers who want to enjoy the season one delicious day at a time and brands are creating these unique festive countdowns to position their products as irresistible must-buys for the holiday season. "Tuna sales usually slump during the holiday season," revealed Jeremy Zavoral, Brand Marketing Director at Bumble Bee in a press release, "But we're trying to change that trend by showing how tuna makes a great snack meal before the main meal." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 89% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Savory Advent Calendars:** Savory advent calendars have become popular with consumers who want to enjoy the season one delicious day at a time. - **Festive Countdowns:** Brands are creating unique festive countdowns to position their products as irresistible must-buys for the holiday season. - **Snack Meal Trend:** Bumble Bee Seafoods is trying to change the trend of slumping tuna sales during the holiday season by showcasing how tuna makes a great snack meal before the main meal. ### Who This Affects Most - **Food and Beverage Industry:** Savory advent calendars and festive countdowns are gaining popularity, presenting opportunities for food and beverage companies to create unique and irresistible seasonal products. - **Marketing and Advertising Industry:** The rise of inventive advent calendars provides marketing and advertising professionals with opportunities to promote products in a fun and engaging way during the holiday season. - **Retail Industry:** Savory advent calendars and festive countdowns offer a new product category for the retail industry, providing retailers with the chance to attract customers looking for unique holiday gifts. ## Related on Trend Hunter - [Singing Seafood Advent Calendars](https://www.trendhunter.com/trends/tuna-lovers-singing-advent-calendar.md) - [Fishing Advent Calendars](https://www.trendhunter.com/trends/fishmas-advent-calendar.md) - [Instant Noodle Advent Calendars](https://www.trendhunter.com/trends/instant-noodle-advent-calendar.md) - [Charcuterie Advent Calendars](https://www.trendhunter.com/trends/charcuterie-advent-calendar.md) - [Caviar Advent Calendars](https://www.trendhunter.com/trends/12-days-of-caviar.md) - [Dog-Specific Treat Calendars](https://www.trendhunter.com/trends/12-days-of-woofmas.md) - [Cheese-Filled Advent Calendars](https://www.trendhunter.com/trends/cheesies.md) - [Festive Holiday-Themed Calendars](https://www.trendhunter.com/trends/luxurious-holiday-advent-calendars.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md)