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# Bioactive Botanical Teas
Organic India Tulsi Sweet Rose Assam Black Tea is Stress Relieving

By Michael Hemsworth | Published 2023-09-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tulsi-sweet-rose-assam-black-tea
References: [drugstorenews](https://drugstorenews.com/organic-india-expands-tulsi-tea-line) & [organicindia](https://organicindia.com)

![Bioactive Botanical Teas](https://cdn.trendhunterstatic.com/thumbs/514/tulsi-sweet-rose-assam-black-tea.jpeg)

The Organic [India](https://www.trendhunter.com/trends/tulsi-turmeric-chai) Tulsi Sweet Rose Assam Black Tea is a new addition to the brand's [Tulsi Tea range](https://www.trendhunter.com/trends/yogi-teas) that's formulated with a beneficial lineup of ingredients to maximize its functional nature. The tea is crafted with the Tulsi Sweet Rose alongside Assam black Tea to give it a caffeinated profile that's also rich in [bioactive botanicals](https://www.trendhunter.com/trends/tea-botanicals). These will help to fight against free radicals, protect cells from oxidative damage and envelopes help provide more cognitive clarity when feeling stressed.

Director of Marketing Kat Wiranowski spoke on the process behind the Organic India Tulsi Sweet Rose Assam Black Tea saying, "By working directly with farmers, who maintain ownership oftheir land and choose to continue to partner with us,we’ve been able to source high-quality organicand regeneratively grown herbs while contributing to the expansion of these practices. Cultivating Tulsi, along with other herbs, benefits farmers by helping to protect their land and livelihoods, while also benefiting local communities, global consumers and the planet.”

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 15% | Activity: 26% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Functional Herbal Teas:** The Organic India Tulsi Sweet Rose Assam Black Tea is part of a range of functional herbal teas that are formulated with beneficial ingredients for specific purposes.
- **Bioactive Botanicals:** The Tulsi Sweet Rose and Assam black Tea in the Organic India Tulsi Sweet Rose Assam Black Tea contain bioactive botanicals that provide various health benefits.
- **Regenerative Agriculture:** The partnership with farmers for sourcing organic and regeneratively grown herbs for the Tulsi Sweet Rose Assam Black Tea contributes to the expansion of regenerative agricultural practices.

### Industries Being Reshaped

- **Herbal Tea:** The Organic India Tulsi Sweet Rose Assam Black Tea is a product in the herbal tea industry that focuses on functional and health-driven teas.
- **Natural Health Supplements:** The bioactive botanicals in the Tulsi Sweet Rose Assam Black Tea make it relevant in the natural health supplements industry.
- **Sustainable Agriculture:** The partnership with farmers for sourcing organic and regeneratively grown herbs aligns with the sustainable agriculture industry.

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