# Bra-Masked Ads The Tulipan Condoms Ad Plays off of Swine Flu Fears By Jacqueline Parrish | Published 2009-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tulipan-condoms References: [adsoftheworld](http://adsoftheworld.com/media/print/tulipan_condoms_bra) The most recent advertisement for [French condom company](https://www.trendhunter.com/trends/durex-afterglow-campaign) Tulipan Condoms is a clever play on all of the recent worry about swine flu and people donning SARS masks. The Tulipan Condoms advertisement shows two men with a bra clasped around their heads mimicking the well-known masks that are supposed to help ward off the flu with the phrase “keep [taking hair](https://www.trendhunter.com/trends/hair-ballad).” The Tulipan Condoms ad encourages you to [be safe in all aspects](https://www.trendhunter.com/trends/underaware) of your life—including in bed. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Creative Advertising:** Brands using humor and current events in their advertising campaigns. - **Health & Safety Awareness:** Companies finding new and innovative ways to promote health and safety. - **Cross-industry Collaboration:** Brands from different industries collaborating to promote a common message. ### Sectors Adopting This - **Advertising:** Advertising agencies finding creative solutions to promote their clients' products and services. - **Condom:** Condom companies finding innovative ways to promote safe sex practices. - **Healthcare:** Healthcare providers promoting awareness of health and safety measures in a humorous and engaging way. ## Related on Trend Hunter - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Barely-There Contraception Products](https://www.trendhunter.com/trends/trojan-bareskin-raw.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md)