# Clean Pro-Aging Skincare TULA Skincare's Ageless Products Have Probiotics & Retinol Alternatives By Laura McQuarrie | Published 2020-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tula-skincares-ageless References: [globenewswire](https://www.globenewswire.com/news-release/2020/10/14/2108467/0/en/TULA-Skincare-Launches-Millennial-Focused-Ageless-Franchise.html) & [tula](https://www.tula.com/products/ageless-beauty) [TULA Skincare's](https://www.trendhunter.com/trends/h2oasis) Ageless product franchise appeals to Millennials who are looking to support their skin in a positive way and sidestep the messaging that fills the anti-aging category. The products are packed with probiotics, superfoods and plant-based retinol alternatives, as the brand is passionate about delivering solutions that are as healthy as they are effective. The hero product in the Ageless franchise is the all-new Protect + Plump firming & hydrating face moisturizer, which harnesses the power of ingredients like goji berry, bakuchiol, alfalfa sprouts, stevia and olive-derived squalane. There's also the brand-new Wrinkle Treatment Drops retinol alternative serum, which is useful for deeply conditioning the skin and minimising the look of fine lines and wrinkles. Image Credit: TULA Skincare ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 20% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Probiotic Skincare:** Opportunity for companies to develop probiotic skincare products that aim to support and balance the skin's microbiome. - **Plant-based Retinol Alternatives:** Innovation opportunity for companies to create effective anti-aging products that use plant-based alternatives to retinol. - **Superfood Skincare:** Growth potential for companies to create products using nutrient-rich superfoods that aim to nourish and replenish the skin. ### Sectors Adopting This - **Skincare Industry:** Innovation opportunity for the skincare industry to incorporate probiotics, plant-based alternatives to retinol, and superfoods into their products to target younger consumers concerned about aging. - **Natural and Organic Skincare:** Opportunity for companies in the natural and organic skincare market to create products using plant-based alternatives to retinol and nutrient-rich superfoods for anti-aging benefits. - **Health and Wellness Industry:** Opportunity for companies in the health and wellness industry to venture into the skincare market by developing probiotic skincare products that support the skin's natural balance and overall health. ## Related on Trend Hunter - [Alternative Prejuvenation Serums](https://www.trendhunter.com/trends/pro-youth-dark-spot-serum.md) - [Tallow-Based Skincare Balms](https://www.trendhunter.com/trends/tallow-based-skincare.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Proactive Superfruit Skincare](https://www.trendhunter.com/trends/phytessence-wassai.md) - [Encapsulated Niacinamide Moisturizers](https://www.trendhunter.com/trends/lightweight-gelcream.md) - [Firming Plant-Based Skincare Sets](https://www.trendhunter.com/trends/resveratrollift.md)