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# Eco-Chic Nature Gear
Tuita Sells Products from Cooperatives and Socially Responsible Brands

By Rebecca Byers | Published 2012-06-07 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/tuita
References: [roozt](http://www.roozt.com/Tuita-USA/index.html) & [tuitausa](http://www.tuitausa.com)

Tuita sells Brazalian clothing, shoes, [handbags and accessories](https://www.trendhunter.com/trends/versatile-bags-for-essentials) for men and women that are made by socially responsible companies and made entirely of [sustainable materials](https://www.trendhunter.com/trends/breathable-materials). Tuita carries products made at a variety of cooperatives and socially responsible brands and each product lists its eco-friendly features, which range from vegan or organic materials to fair labor and fair wage guidelines for employees producing the items.

Each company Tuita trades with is actively participating in the preservation of the environment and are subject to submitting regular reports outlining environmental and social actions implemented that year.

The name Tuita is a word from the Tupi Guarani language, which appropriately translates to "people."

**Contact Information**
Tuita [website](http://www.tuitausa.com)
Tuita on [Facebook](http://www.facebook.com/pages/Tuita-USA/115402991813444)
Tuita on [Twitter](http://twitter.com/tuitausa)

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 37% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Fashion:** Disruptive innovation opportunity: Develop innovative manufacturing processes and materials to create sustainable clothing, shoes, handbags, and accessories.
- **Ethical Consumerism:** Disruptive innovation opportunity: Create platforms or tools that enable consumers to easily identify and support socially responsible brands.
- **Transparency in Supply Chains:** Disruptive innovation opportunity: Develop technologies or systems that track and ensure fair labor and fair wage guidelines in the supply chains of companies.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry, reshaping the way clothing, shoes, handbags, and accessories are produced.
- **Retail:** Disruptive innovation opportunity: Implement systems or platforms that provide transparency and information about the social and environmental practices of products for retail businesses.
- **Technology:** Disruptive innovation opportunity: Develop innovative technologies to monitor and verify fair labor and fair wage guidelines in supply chains, supporting ethical consumerism.

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