# Statuesque Desert Fashion Ads The Tufi Duek Winter 2014 Campaign Stars Isabeli Fontana By Meghan Young | Published 2014-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tufi-duek-winter-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/isabeli-fontana-desert-queen-tufi-dueks-winter-2014-ads/) & [tufiduek.br](http://www.tufiduek.com.br) Brazilian model Isabeli Fontana strikes statuesque pose after statuesque pose in the Tufi Duek Winter 2014 ad campaign. By doing so, she highlights the [elegant silhouettes of the designs](https://www.trendhunter.com/trends/contemporary-femininity) beautifully. Sleek and curve-hugging, the looks are made for strong women who are not in the least apologetic for their banging bodies. Yet instead of putting it out there like Coco Austin, sexiness takes a more sophisticated stance with the Tufi Duek Winter 2014 collection. The Tufi Duek Winter 2014 [ad campaign was shot on location](https://www.trendhunter.com/trends/alessandro-micheles) in São Paulo by photographer Paul Vainer with creative direction by Eduardo Pombal. The hilly desert and blue sky backdrop provides a dramatically picturesque scene for the outfits to be highlighted against. The brunette beauty was outfitted by stylist Flavia Lafer. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 76% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Elevated Fashion Ad Campaigns:** Opportunity for luxury fashion brands to produce sophisticated and artistic ad campaigns that showcase their designs in picturesque locations. - **Celebrity Endorsements for Fashion Brands:** Opportunity for fashion brands to collaborate with celebrities or models who embody the image and style of the brand in order to increase brand awareness and appeal. - **Body Positive Fashion Trends:** Opportunity for fashion brands to create designs that celebrate diverse body types with stylish and elegant silhouettes that highlight and empower the wearer. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands can utilize picturesque locations and artistic direction to elevate their ad campaigns and appeal to sophisticated consumers. - **Celebrity Endorsement:** Fashion brands can collaborate with celebrities or models and leverage their influence and audience to increase brand awareness and reach new customers. - **Body Positive Fashion:** Fashion brands can tap into the growing movement towards body acceptance and positivity by creating stylish and flattering designs for a diverse range of body types. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)