# Underground Pastel Streetwear Tuesday Girlfriend's Line Boasts Cartoon Images and Subtle Colors By Riley von Niessen | Published 2016-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tuesday-girlfriend References: [hypebeast](http://hypebeast.com/2016/10/tuesday-girlfriend-fw16) & [tuesdaygirlfriend](http://tuesdaygirlfriend.com/) Tuesday Girlfriend, a Los Angeles-based clothing label that's celebrated for its quirky styles and the sense of exclusivity that comes form its underground nature, recently unveiled its 2016 Fall/Winter series. Along with the apparel, Tuesday Girlfriend launched a corresponding editorial to promote it, which is styled in a way that's reminiscent of Tyler, the Creator's recent [Golf Wang collection](https://www.trendhunter.com/trends/golf-wang-x-supreme). This is done purposely, as the label's founder, Darren Vongphakdy, is reportedly a fan of the rapper and therefore wanted to pay tribute to his work. In order to due this, Tuesday Girlfriend has models pose against a light blue backdrop in ensembles of [pastel clothing](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang), making for a commemorative shoot that simultaneously manages to be original with the unique graphics and slogans it adds to the casual apparel. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 78% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Quirky Streetwear:** Opportunity for brands to explore unconventional and quirky designs in streetwear fashion. - **Underground Exclusivity:** Potential to create a sense of exclusivity and underground appeal in clothing labels. - **Cartoon Graphics:** Innovation opportunity to integrate cartoon images and symbols into streetwear fashion. ### Industries Being Reshaped - **Clothing Label:** Disruptive potential for clothing labels to incorporate underground and exclusive elements into their designs. - **Fashion Editorial:** Opportunity for fashion editorials to experiment with unique styling and pay homage to influential figures in the industry. - **Graphic Design:** Potential to create disruptive and original graphics and slogans for streetwear fashion brands. ## Related on Trend Hunter - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Dating Culture-Inspired Apparel](https://www.trendhunter.com/trends/grailz.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md)